Manager, Marketing Analytics

Job Summary

Join Sallie Mae, a company dedicated to empowering students by providing guidance and resources throughout their educational journey. We are seeking a Manager, Marketing Analytics to drive actionable insights from marketing data and enhance ROI across various channels.

Duties

• Drive actionable insights from marketing data and work cross-functionally to improve marketing channel ROI.
• Develop and implement measurement frameworks and KPIs for marketing initiatives across digital, traditional, and emerging channels.
• Analyze campaign performance, customer behavior, and market trends to generate insights and recommendations.
• Partner with marketing, product, sales, and finance teams to align analytics with business goals.
• Own marketing data infrastructure, including attribution models, dashboards, and reporting tools.
• Use statistical analysis, predictive modeling, and data visualization to influence strategic decisions.
• Evaluate marketing technology and tools for data collection, automation, and reporting improvements.

Requirements

• Bachelor’s degree in Marketing, Statistics, Economics, Data Science, Business Analytics, or related field of study with 3 years of experience as a Data Scientist, Data Analyst, or related role.
• Alternatively, Master’s degree in Marketing, Statistics, Economics, Data Science, Business Analytics, or related field of study with 1 year of experience as a Data Scientist, Data Analyst, or related role.
• Experience in marketing Analytics, managerial or lead roles, and proficiency in analytics tools like Google Analytics, Adobe Analytics, or Mixpanel.
• Experience with SQL, Excel, and data visualization platforms such as Tableau, Power BI, and Looker.
• Experience with marketing platforms such as CRM, email, social media, and web and marketing automation tools like Snowflake, SAS, Adobe Analytics.
• Experience with statistical techniques such as time-series forecasting and marketing attribution models.

Benefits

• Competitive base salary
• Bonus incentives
• Generous PTO, Floating Holidays, and 12 Federal Holidays observed
• Support for financial wellbeing and retirement with a 401k with employer match
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance, and more
• Employer-paid short-term/long-term disability and basic life insurance
• Paid parental leave and adoption reimbursement programs
• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
• Confidential counseling support (EAP), Health Advocacy services, and Wellness program with financial incentives
• Tuition reimbursement and family scholarship programs
• Career development and training opportunities

Work Schedule

This position offers a flexible hybrid work arrangement, allowing employees to work 2 days per week from home within a reasonable commuting distance of Newark, Delaware.