Manager, Marketing & IP Paralegal for Legal

Key Duties and Responsibilities

• Legal review and strategy support for marketing materials, including print, digital, social media, promotions, and public communications, to help mitigate legal and regulatory risk.
• Help ensure compliance with federal and state advertising, consumer protection, and privacy laws, including substantiation, disclosures, and claim review.
• Partner with marketing teams to provide practical, business-focused guidance while maintaining legal and compliance standards.
• Strategically manage trademark and brand-protection efforts, including conducting and coordinating trademark clearance searches, assisting with filings, renewals, and maintenance, and helping manage trademark enforcement matters.
• Evaluate trade names and branding proposals to identify potential conflicts and regulatory sensitivities.
• Serve as an initial point of contact for intellectual property questions arising from marketing initiatives, branding activities, trade names, and asset transactions, and support the development and consistent application of intellectual property best practices.
• Maintain and update marketing and brand legal review processes, templates, and guidance materials to promote consistency and efficiency.
• Track and manage marketing and trademark legal matters, approvals, and documentation using established systems and workflows.
• Identify potential legal, regulatory, and brand-related risks and escalate issues to legal counsel as appropriate, offering recommendations and options.
• Collaborate with the Legal Team on the development of scalable processes, tools, and resources to support marketing-related legal reviews.
• Absorb and assist with special projects, reports, presentations, and other support tasks for the Legal Department as needed.

Minimum Requirements

• Paralegal certificate or equivalent combination of education and relevant experience.
• Five or more years of paralegal experience, with significant experience supporting marketing, advertising, or intellectual property matters.
• Strong understanding of advertising and marketing legal principles, including consumer protection and intellectual property concepts.
• Experience working closely with marketing, brand, or communications teams.
• Experience managing high-volume legal reviews in a fast-paced environment.
• Ability to exercise sound judgment, manage competing priorities, and work independently with minimal supervision.
• Excellent written and verbal communication skills, with the ability to explain legal concepts in clear, practical terms.
• High attention to detail and strong organizational skills.
• Proficiency with standard business and legal technology tools, including Microsoft Word, Outlook, Excel, and PowerPoint.

Desirable Qualifications

• Experience supporting in-house legal teams and working in or supporting highly regulated industries, including healthcare or professional services.