Manager, Market Research (IC)

About the role

Supports Brand Tech Marketing within the Capital One Brand Insights Team, driving consumer insights that shape brand strategy, marketing, and advertising, positioning Capital One as a leader in technology and attracting global top tech talent.

Responsibilities

• Translate complex business needs into clear and actionable research objectives.
• Provide ongoing research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions.
• Lead research design, execution and delivery of insights utilizing a variety of brand measurement sources, including brand health and communications trackers, creative pre-testing, in-market advertising and media effectiveness studies, and custom qualitative and quantitative studies.
• Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners.
• Partner with marketing leads to develop an annual brand strategy, advertising, and media learning agenda to address knowledge gaps and test assertions.
• Present brand and marketing insights to internal partners, peers and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action.
• Continually update your knowledge of evidence-based marketing to inform and influence your team's work as applicable.

Qualifications

• Bachelor’s Degree or Military experience.
• At least 5 years of experience in a market research role.

Preferred Qualifications:

• Bachelor Degree in market research, marketing, business, sociology, psychology, behavioral economics, or biology.
• Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field).
• Experience leading brand health and communications tracking research.
• Experience leading creative and media effectiveness research.
• Experience with B2B and international research.
• Experience in Employer Brand research.
• 2+ years experience in a marketing strategy role.
• 2+ years experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines.
• 2+ years experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools.
• 1+ year of experience managing advertising campaigns for Fortune 500 brands.
• Familiarity with technologists and technology subject matter.

Pay

Salaries for this role vary by location and are listed below:

• Mclean, VA: $151,900 - $173,400 for Manager, Market Research
• Chicago, IL: $138,100 - $157,700 for Manager, Market Research
• New York, NY: $165,700 - $189,200 for Manager, Market Research
• Richmond, VA: $138,100 - $157,700 for Manager, Market Research