Manager, Local Performance Marketing

Typical Day

Affirming your passion, a typical day involves:

• Assisting in strategy and tactical development for local marketing efforts
• Driving adoption through coaching calls, peer group meetings, webinars, newsletters, and other Neighborly and RPM brand events
• Executing local integrated marketing plans, channel/tactic mix, and programs aligned with the customer journey and marketing funnel
• Delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth
• Monitoring key marketing performance metrics, including online and offline customer and engagement analytics
• Developing pre-opening and grand-opening marketing plans, and first- and second-year integrated marketing plan recommendations to achieve break-even targets
• Selling in local programs with recommendations provided to individual franchise owners, or capturing their local marketing plan

Required Qualifications

• 7+ years minimum of marketing experience, ideally within a franchise service or retail industry
• Building, optimizing, and managing budgets
• Deep knowledge of Google Ads, specifically PPC/paid search
• Exceptional Excel skills and ability to work with large amounts of data
• Ability to translate large amounts of raw data into actionable insights
• Bachelor’s degree in Marketing or related field

Schedule / In-office Requirements

A hybrid working model is required. You will be in the office on Monday-Wednesday and work from home on Thursday/Friday.

Office Location

500 E John Carpenter Fwy, Irving, Tx.

Pay

Competitive pay commensurate with experience.

Schedule

Full-time, Monday - Friday

Benefits

Check out our benefits offerings here: Neighborly | Benefits Guide

• Financial Benefits: Equity and bonus opportunities

Brand

FSP Five Star Painting