Manager-Lifecycle Marketing for Opportunity Experience

About the role

We are looking for a strategic and technically skilled marketer to join our team as a Lifecycle Marketing Manager for Brand Partner Experience. This role plays a key part in designing, executing, and optimizing the automated, multi-channel journeys—across email, mobile push, SMS, WhatsApp, WeChat, and Kakao Talk—that guide USANA Brand Partners along their path to building successful businesses, turning behavior and performance data into insights that make every journey more personalized and effective over time.

Responsibilities

• Design and own end-to-end omnichannel journeys that guide USANA Brand Partners through onboarding, activation, engagement, and retention across email, mobile push, SMS, WhatsApp, WeChat, and Kakao Talk
• Build, schedule, test, and QA campaigns, automated workflows, triggers, journeys, landing pages, and forms within SAP Engagement Cloud, including segmentation logic and personalization
• Manage audience segmentation, contact-data health, and lead/engagement scoring so the right message reaches the right Brand Partner at the right moment, while ensuring campaigns comply with data privacy and deliverability requirements (e.g., GDPR, CAN-SPAM)
• Define KPIs and build the reporting and dashboards that measure campaign and journey performance, analyzing Brand Partner behavior and results to guide data-driven improvements
• Design, run, and interpret A/B and multivariate tests to continuously optimize journeys, segmentation, and channel mix for stronger engagement and conversion
• Own and execute Opportunity Communication strategies that keep Brand Partners informed, motivated, and engaged with the USANA business opportunity across channels
• Partner with product marketing, creative, analytics, and regional teams—as well as external vendors and agencies—to produce on-brand, localized assets and connect digital journeys with offline moments like events and conventions
• Create and maintain surveys in Qualtrics and connect responses to automated journeys and triggers so Brand Partner feedback drives timely, personalized follow-up

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field
• 3+ years of experience in omnichannel, lifecycle, CRM, or marketing-automation roles, including hands-on campaign and journey building
• Hands-on experience with an enterprise marketing-automation or customer-engagement platform (e.g., SAP Engagement Cloud, Salesforce Marketing Cloud, Adobe Marketo Engage, HubSpot, or Braze)
• Strong technical aptitude, with comfort building segmentation logic, working with data fields and integrations/APIs, and troubleshooting campaign and data issues
• Strong analytical skills, with the ability to define KPIs, interpret performance data, run experiments, and turn insights into improved campaigns
• Familiarity with data privacy, consent, and deliverability best practices (e.g., GDPR, CAN-SPAM, and opt-in management)
• Excellent project management skills, with the ability to manage multiple journeys and campaigns simultaneously

Skills

• Understanding of the direct-selling or network-marketing industry
• Familiarity with Chinese audiences and Chinese-language proficiency

Background

Position is hybrid/in-office located in Salt Lake City.

About USANA

Since 1992, USANA has put science first with our focus on in-house research and manufacturing based in Salt Lake City, Utah to drive the creation of supplements that give your body the exact nutrition it needs to thrive. It’s why millions across the globe choose USANA as the nutritional provider for themselves and their loved ones. Today we are a billion-dollar company, thanks in part to more than 1,700 employees based around the world. Our Culture Excellence, Health, Integrity, and Community are core to our business. It is our commitment to always strive to be open-minded listeners, hold ourselves and others accountable, be respectful, and celebrate the strength that comes from collaboration. Through initiatives like our Inclusion and Belonging Council, we create a company culture where all members of the USANA family feel cared for, included, and valued. USANA has repeatedly been named one of Utah’s Best Companies to Work For by Utah Business magazine, one of America’s Best Companies to Work For by Outside Magazine, one of the Best Places to Work for in the Direct Selling Industry by Direct Selling News, and named a top employer by Best of State.

What You Will Love About USANA

• Health, Dental, Vision, Life and Disability Insurance
• Flexible paid time off, including sick time, vacation, holidays, family hours, and floating holidays
• Paid parental leave for both primary and secondary caregivers
• 401k match and profit-sharing bonus
• Tuition reimbursement, mentorship opportunities, and learning and development licenses