Manager, Lifecycle & Digital Growth Marketing

Redzone, the Connected Workforce business unit within QAD | Redzone, helps manufacturers make more products for less while greatly improving the employee experience. We focus on the people—what we call “the connected workforce”—by combining exceptional software and world-class coaching to make frontline teams more engaged and productive. Our customers see an average productivity increase of 26% in 90 days. With an AI-powered platform used by nearly 2000 plants and over 500,000 users, Redzone is transforming manufacturing operations one plant at a time.

About the role

Redzone is seeking a data-driven, AI-native Lifecycle and Digital Growth Manager to scale high-impact programs. You will bridge marketing automation, lifecycle strategy, and digital demand generation to turn audience engagement into measurable revenue. This role is critical to Redzone's growth, with the potential to influence an estimated 15–20% incremental pipeline contribution from digital channels within your first year.

This position is full-time, exempt, remote-based in the United States, and requires up to 10% travel. Visa sponsorship is not available.

Responsibilities

• Lifecycle & Email Marketing: Own email marketing operations, nurture programs, and list health. Build scalable, behavior-based systems rather than one-off campaigns.
• Segmentation & Nurture Strategy: Develop and maintain segmentation models for customers and prospects. Design and run digital nurture tracks tailored to each stage of the buyer's journey—awareness, consideration, and decision.
• Optimization & Testing: Execute A/B and multivariate tests across channels. Use data to optimize for pipeline outcomes and conversion.
• Event & Field Support: Lead digital surround for major tradeshows (Pack Expo, Champions of Manufacturing). Partner with field marketing to close the loop on SAOs.
• Content & Distribution: Drive organic content distribution across YouTube and owned channels. Own association outreach, link building, and industry partnerships to build earned reach and domain authority.
• AI Strategy: Understand how AI fits into modern marketing and implement AI workflows for personalization, copywriting, segmentation, and reporting to increase team velocity.

Requirements

• 5+ years in B2B lifecycle or demand gen, ideally in SaaS/Industrial tech.
• Strong hands-on email marketing experience, including audience segmentation and nurture program design.
• Clear understanding of how AI can be applied to marketing workflows—personalization, content generation, and analytics.
• Experience with marketing automation/email tools (e.g., Marketo) is a plus.
• Knowledge of Salesforce and intent data (6Sense/Demandbase).
• Proven track record of driving revenue through digital and lifecycle testing.
• Self-starter who builds as much as they manage in a lean environment.

Benefits

• Medical, dental, and vision coverage.
• 401(k) plan with company match.
• Short-term and long-term disability coverage.
• Life insurance.
• Paid-time off and parental leave.
• Flexible spending accounts.
• Employee assistance program.

Pay

Base pay range: $120,000 - $130,000 USD annually. Placement within this range will vary based on knowledge, skills, experience, and market location, as well as internal peer equity. This position may also be eligible for additional performance incentives.