Manager, Landing Page Optimization

Responsibilities

• Own the LPO personalization flow for performance marketing and growth marketing for USA and EMEA markets — aligning with acquisition, CAC, and ROI targets.
• Scale high-velocity, hands-on landing page development in Contentful for growth marketing — creating tailored experiences by region, channel, and audience segment to maximize conversion rates and win more auctions.
• This would also include experiments to arrive at best practices for per (A/B, multivariate, personalization, and geo experiments) across paid channels, organic, and full-funnel journeys.
• Partner with performance marketing and regional marketing teams to quickly iterate and tailor pages for local audiences — adjusting tone, design hierarchy, and content relevance.
• Collaborate with Product Marketing and Creative to align regional messaging, visuals, and offers with audience intent and funnel stage.
• Develop frameworks that connect media intent (keyword/audience) with on-page experience, ensuring seamless ad-to-landing continuity and Quality Score improvement.
• Use Contentful to design, build, and execute tests and localized variants efficiently.
• Collaborate with Web Engineering and Design to launch new experiences with strong QA and iteration cadence.
• Manage a CRO experimentation pipeline, documenting learnings, winning variants, and reusable templates.
• Leverage heatmaps, session recordings, and behavioral tools (Hotjar, FullStory, Microsoft Clarity) to identify drop-offs and optimization opportunities.
• Collaborate with Paid Media to test message consistency between ads and landing pages, driving lower CAC and higher down-funnel conversion.
• Define and track key KPIs — conversion rate (CVR), bounce rate, funnel progression, form completion, MQL→SQL rates, and CAC efficiency.
• Build dashboards in Looker, Tableau, or GA4 to visualize test performance and share insights across teams.
• Analyze experiment data with statistical rigor, ensuring significance and scalability.
• Partner with Analytics and RevOps to connect web performance with Salesforce (SFDC) and Marketo data for end-to-end visibility.
• Monitor page speed, UX quality, and mobile responsiveness across both regions, improving experience consistency.
• Collaborate with Performance Marketing, Product Marketing, and Design to turn campaign insights into optimized landing experiences.
• Work with Regional Marketing (APAC, EMEA, US) to align on frameworks and share CRO best practices globally.
• Partner internally and with Analytics to align test results with downstream business metrics (CAC, pipeline efficiency, ROI).
• Serve as the internal advocate for experimentation — promoting data-driven UX decisions and continuous improvement.
• Coordinate localization workflows with regional teams to ensure compliance (e.g., GDPR) and cultural accuracy in copy and layout.

Qualifications

• 5–8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, or Performance Marketing, ideally in B2B SaaS or fintech.
• Proven success driving conversion improvements and reducing CAC through structured, data-led experimentation.
• Strong understanding of A/B testing methodologies, UX principles, and performance analytics.
• Experience working across multiple regions (U.S. and EMEA) — balancing global consistency with local nuance.
• Excellent cross-functional collaboration and stakeholder management skills.
• Bachelor’s degree in Marketing, Econometrics, Computer Science, Business Analytics, UX Design, or related field.
• Experience with Google Analytics 4 (GA4), Looker, Tableau, Power BI.
• Experience with Hotjar, FullStory, Crazy Egg, Microsoft Clarity.
• Experience with Salesforce (SFDC), Marketo, HubSpot for lead tracking and attribution.
• Basic HTML/CSS understanding for test implementation.
• Experience with SQL, BigQuery, or advanced Sheets-based analysis for experiment validation.