Manager Internal Communications

About Us

At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We’re a passionate, purpose-driven team that’s as committed to each other as we are to our customers. We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. What fuels us? Our belief in the power of fun. Here, you won’t just help customers gear up for their next adventure — you’ll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can’t lose!

About the Role

You will lead the development of enterprise-wide internal communications that inform, engage, and inspire Team Members across Corporate, Stores, and Distribution Centers. You will translate complex business priorities into clear, compelling stories that connect Team Members to Academy’s purpose, strategy, and culture. Your work will ensure messages are timely, relevant, and aligned with our brand standards while resonating with diverse audiences. You will own Academy’s internal content pipeline, shaping messaging across channels including the enterprise intranet, leadership communications, and key announcements. You will oversee editorial standards, content governance, and publishing processes to ensure accuracy and consistency. Through thoughtful storytelling and smart channel strategy, you will elevate how information is shared across the organization.

Responsibilities

• Develop enterprise-wide internal communications that inform, engage, and inspire Team Members.
• Translate complex business priorities into clear, compelling stories aligned with Academy’s purpose, strategy, and culture.
• Own the internal content pipeline, shaping messaging for the enterprise intranet, leadership communications, and key announcements.
• Oversee editorial standards, content governance, and publishing processes to ensure accuracy and consistency.
• Partner with leaders across Corporate, Stores, and Distribution Centers to deliver impactful messaging.
• Collaborate with senior leaders on communication strategy, executive messaging, and change communications.
• Work cross-functionally with Marketing, HR, IT, and other teams to align internal messaging with enterprise initiatives.
• Influence stakeholders, guide content contributors, and maintain a cohesive organizational voice.

Requirements

• Bachelor’s degree in journalism, communications, English, public relations, marketing, advertising, or a related field (required).
• MBA or MS in Communications (preferred).
• 5+ years of experience in internal communications, corporate communications, journalism, or content strategy (required).
• Proven experience developing written communications for corporate or enterprise audiences (required).
• Experience managing and optimizing digital communication platforms such as intranets or CMS tools (preferred).
• Prior corporate retail or agency experience (preferred).
• Exceptional writing, editing, and proofreading skills.
• Strong project management skills with the ability to manage multiple deadlines.
• Team-first attitude; willingness to step in wherever needed.

Work Style & Physical Requirements

• Flexible and adaptable to changing business priorities.
• Willingness to support business needs outside of standard hours when required.
• Ability to travel up to 10% as needed.
• Regular in-office attendance is required.
• Acceptable level of hearing and vision to perform job duties.
• Ability to adhere to company policies and professional standards.

Skills

• Corporate Communications
• Editing
• Public Relations
• Presentation Preparation
• Strategy and Execution
• Process Improvement