Manager, Integrated Product Marketing | Retail Bank

Responsibilities

• Drive a research agenda & analysis to understand customer needs, market trends, and competition
• Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits that meet customer needs and are differentiated from competitors
• Translate business objectives and consumer insights into powerful creative briefs that inspire our internal creative teams and external agency partners to develop best-in-class advertising
• Craft clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences and can be adapted across a variety of marketing channels
• Define the key strategic questions we need to answer, develop hypotheses, and partner with analytics teams to measure campaign effectiveness and uncover insights that will fuel future marketing efforts
• Develop a roadmap that outlines all planned marketing activities across all segments & products
• Collaborate with cross-functional teams-including Brand, Channel Leads, Product Strategy and others to ensure a cohesive and seamless customer experience across the entire marketing ecosystem

Requirements

• Hands on strategic planning experience for multi-channel integrated marketing campaigns
• Experience in marketing consumer products
• Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels, including senior leadership
• Demonstrated ability to translate complex data and customer insights into actionable marketing strategies
• Experience writing insightful creative briefs and leading the creative development process from concept to execution
• A collaborative spirit and experience managing multiple projects in a fast-paced, agile environment

Qualifications

• Bachelor's Degree or military experience
• At least 5 years of experience in marketing, brand strategy, or advertising
• At least 2 years of experience developing and executing integrated marketing campaigns

Benefits

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).

Pay

Salaries for this role vary by location, ranging from $138,100 - $173,400 annually.

Schedule

The role is expected to accept applications for a minimum of 5 business days.