Manager, Integrated Product Marketing | Retail Bank

Responsibilities

Assess the Market: Drive a research agenda & analysis to understand customer needs, market trends, and competition
Product Positioning: Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits that meet customer needs and are differentiated from competitors
Lead Creative Strategy: You'll translate business objectives and consumer insights into powerful creative briefs that inspire our internal creative teams and external agency partners to develop best-in-class advertising.
Develop Messaging Strategy: You will craft clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences and can be adapted across a variety of marketing channels.
Drive the Learning Agenda: You'll champion a test-and-learn mindset, defining the key strategic questions we need to answer, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness and uncover insights that will fuel future marketing efforts.
Marketing Campaign Calendar: Develop a roadmap that outlines all planned marketing activities across all segments & products.
Champion Campaign Integration: You will collaborate with cross-functional teams—including Brand, Channel Leads, Product Strategy and others to ensure a cohesive and seamless customer experience across the entire marketing ecosystem.

Requirements

Hands on strategic planning experience for multi-channel integrated marketing campaigns
Experience in marketing consumer products
Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels, including senior leadership.
Demonstrated ability to translate complex data and customer insights into actionable marketing strategies.
Experience writing insightful creative briefs and leading the creative development process from concept to execution.
A collaborative spirit and experience managing multiple projects in a fast-paced, agile environment.

Qualifications

• Bachelor's Degree or military experience
• At least 5 years of experience in marketing, brand strategy, or advertising
• At least 2 years of experience developing and executing integrated marketing campaigns

Preferred Qualifications

• 7+ years of marketing experience, with a focus on brand strategy or campaign development

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.

Pay

Salaries for this role vary by location. Please see the Pay section for details.

Schedule

This role is expected to accept applications for a minimum of 5 business days.