Manager, Integrated Marketing, Consumer – Merchant Launches

About The Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash.

About The Role

The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report into the Occasions + Merchant Launches Marketing Lead and play a key role in developing and executing omnichannel marketing campaigns designed to drive incremental volume and active users.

• Lead Merchant Launch Strategy & Execution
• Drive the strategic planning for merchant launch campaigns, developing integrated marketing plans that introduce customers to new merchants, categories, and shopping occasions on DoorDash.
• Lead end-to-end campaign execution—from identifying business objectives and customer opportunities, to defining value propositions, setting goals, briefing creative teams, reviewing assets, launching campaigns, and reporting on results.
• Develop scalable go-to-market frameworks and playbooks that can be applied across merchant launches while tailoring approaches for high-priority strategic partners.
• Identify opportunities to unlock new customer use cases, increase awareness of DoorDash's expanding selection, and drive incremental demand across the marketplace.
• Manage a portfolio of concurrent merchant launches with varying levels of complexity, developing prioritization frameworks and recommending the appropriate level of marketing support based on business goals, launch scale, and expected customer impact.

Drive Cross-Functional Leadership

• Operate as a "general manager" within the marketing organization, ensuring integrated and cohesive launch plans across channels and teams while balancing merchant, customer, and DoorDash business goals.
• Partner closely with Strategy & Operations, CRM, Paid Media, Creative, Communications, Analytics, Finance, and Product teams to bring launch campaigns to life.
• Communicate effectively with senior leadership and cross-functional stakeholders, providing clear updates on progress against goals, surfacing risks early, and recommending mitigation strategies.
• Help establish launch marketing processes, planning cadences, and intake frameworks that enable the team to efficiently scale support across an expanding portfolio of merchant launches.
• Help prioritize marketing investments and resources across a portfolio of merchant launches to maximize business impact.