Manager, Insights, Strategy & Analytics – Unscripted Series

About the role

Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year, including THE BOYS, THE NIGHT AGENT, THE LAST OF US, OUTLANDER, AMERICAN IDOL, SHARK TANK, THE REAL HOUSEWIVES OF BEVERLY HILLS, VANDERPUMP RULES, PLATONIC, and CLUE. This role supports unscripted (Nonfiction) series such as SHARK TANK, THE REAL HOUSEWIVES OF BEVERLY HILLS, AMERICAN IDOL, and CLUE.

As part of the SPT Insights, Strategy, and Analytics team, this Manager will work in a consultative manner with senior executives and cross-functional teams to deliver insights that inspire creative development, content strategy, and marketing. The role will elevate the voice of the consumer and provide strategic content insights that support Sony Pictures Television’s success as an independent studio.

Responsibilities

• Title/Brand Lead
  • Embed with internal teams as the “face of research” on any research aspect of assigned titles.
  • Provide holistic insights that pull together primary, syndicated, social, and performance data on titles and synthesize into a cohesive story.
  • Produce and present insights deliverables on titles, including performance insight memos, social analysis/strategy, franchise insights, etc.
  • Lead title research including design, fieldwork, and execution of primary research studies (e.g., IP evaluation, concept explorations, pilot testing, season diagnostics).
  • Generate material across the lifecycle of a title—sales, brand partnerships, consumer products, experiences, etc.
  • Manage projects with internal stakeholders and external vendors, actively communicating on project timelines, budget, and deliverables.
  • Coordinate with partners across Sony Pictures Entertainment and contribute to cross-functional teams.
• Genre Landscape & Trends
  • Leverage primary and secondary research and data sources, including performance data and social analytics, to evaluate genre landscape and content trends.
  • Generate strategic insights on genre and content trends to future-proof creative strategies.
  • Represent genre expertise internally—design a roadmap of projects and deliverables to proactively communicate genre insights as a vital, trusted resource for senior leaders.
  • Enhance understanding of the competitive landscape.
• Communication
  • Design best-in-class deliverables that concisely and effectively communicate insights.
  • Clearly articulate and translate complex, data-driven insights into crisp, actionable takeaways.
  • Develop strategic insights and communicate those to creative teams and senior leaders.
  • Present findings to key stakeholders including senior leadership, development, current programming, marketing/PR, EPs, and production companies.
• Team Leadership
  • Collaborate closely with team members to provide holistic insights.
  • Establish close, effective relationships with creative, marketing, and partners across Sony.
  • Liaison between the US/Culver City team in all areas (e.g., TV Production Insights, Data Analytics).

Requirements

• 5-7 years of experience in media and entertainment research, market intelligence, data analytics, social data analytics, and/or business strategy or consulting.
• Ability to synthesize information from multiple sources and tell clear, concise stories with data.
• Expert understanding of the TV landscape, including linear networks, digital/SVOD platforms, and emerging media platforms, as well as the TV production business model.
• Experience with Nielsen Ratings viewership measurement (NNTV, NPower, SVOD Content Ratings, Total Content Ratings), Ad Intel, and digital (AVOD, VOD, SVOD).
• Experience with social and YouTube measurement to report on social campaign performance, identify trending content, and audience behaviors; familiarity with tools like Talkwalker, Tubular, and TikTok analytics.
• Familiarity with or fluency in managing qualitative and quantitative primary research projects.
• Experience working with Creative Executives a plus.
• Proficiency with analytical tools like Tableau and in Microsoft Office suite (PowerPoint, Excel, Outlook, Word).
• Strong interpersonal, consensus-building skills, with the ability to communicate and achieve results across multiple stakeholders.
• Confident and self-motivated; able to own projects and execute them at a high level.
• Exceptional organization and project management skills; ability to prioritize multiple projects.
• Collaborative and transparent with experience working in a matrixed, multicultural, and international organization.
• Bachelor’s degree required, preferably in Marketing, Communications, Economics, Psychology, Social Sciences, Data Science, or related fields.
• Passion and curiosity for film and television.

Pay

The anticipated base salary for this position is $93,000 to $120,000. This role may also qualify for annual incentive and/or comprehensive benefits.