Manager, Strategy & Analytics

Recognized as Social Media/Influencer Agency of the Year and the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy. Through our platform Captiv8—the industry’s #1 ranked influencer marketing platform—we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide. Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in. At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing alongside top talent, leading brands, and the world’s most influential creators.

About the role

Influential is looking for a Manager, Strategy & Analytics to drive the planning and execution of our campaigns with a focus on delivering a best-in-class campaign strategy. This role is responsible for identifying and driving account growth opportunities while fostering innovation that delivers on our clients’ business goals. You’ll work directly with clients to define and distill their goals, create success metrics, and activate strategies in collaboration with their dedicated portfolio team. The ideal candidate will have prior experience with healthcare/pharmaceutical clients.

Responsibilities

• Partner with Revenue and Client Management leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts
• Track and report on influencer and content performance across key platforms and campaigns
• Organize and analyze creator- and content-level metrics to uncover trends and actionable insights
• Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
• Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
• Ensure account media plan, messaging, and measurement approach aligns with the account strategy and client’s business goals
• Maintain campaign dashboards and performance trackers in coordination with the Manager
• Contribute to in-flight insights and post-campaign analysis that inform content, creator, and platform strategy
• Present/pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client’s KPIs to achieve successful business outcomes
• Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and account success
• Develop a strategic roadmap for each account with buy-in from the Revenue lead, Client Solutions, and execution leads that outlines short- and long-term strategies with tactical plans for driving business growth
• Lead the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media

Requirements

• 5-7 years of experience in digital marketing analytics, influencer performance reporting, or media analytics
• Experience working with healthcare clients and understanding of compliance is a plus
• Strong attention to detail and a passion for storytelling through data
• Excellent communication skills and a collaborative, solutions-first mindset
• Comfortable navigating influencer KPIs, social content measurement, and platform performance metrics

Skills

• Programming Languages: Python, R
• Databases and Querying: Relational databases, SQL
• Data Visualization: Tableau, Power BI
• Analytics Tools: Google Analytics, SQL, MS Access
• Microsoft Suite: Word, Excel (Advanced Formulas, Macros, Pivot Tables), PowerPoint

Why This Role Matters

As influencer marketing continues to evolve, especially in highly regulated categories like healthcare, data and measurement are more essential than ever. This role ensures every client campaign is grounded in performance insights, platform intelligence, and measurable outcomes. By turning data into clear, actionable stories, you'll help shape strategy, optimize content, and prove impact—setting a new standard for how influence is measured and scaled.

Benefits

• Medical coverage
• Dental and vision
• Disability insurance
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

USD $95,000.00 - USD $115,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.