Manager, Insights & Analytics - Subscription
Fox News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.
About the role
FOX News Media is looking for a Manager, Insights & Analytics to support our growing portfolio of subscription products, anchored today by FOX Nation. This role is the marketing and lifecycle specialist on the subscription analytics team. You will own the measurement behind how we acquire, convert, win back, and retain subscribers: campaign and channel performance, CPA and spend efficiency, offer and promotional testing, and the CRM and lifecycle programs that carry subscribers through their tenure. You will also work on engagement measurement for our subscription products, because what subscribers do after they convert is what ultimately determines whether marketing spend pays back. The ideal candidate is a collaborative problem-solver with real marketing intuition who can write their own SQL, turn data into actionable business insight, and tell a clear story to non-technical partners.
Responsibilities
- Serve as a key strategist for marketing, acquisition, win-back, and retention efforts, turning data insights into concrete recommendations on offers, timing, and targeting
- Own recurring reporting on subscriber acquisition, retention, churn (voluntary and involuntary), and cancellations
- Partner with Marketing to analyze campaign performance across channels and connect marketing spend to downstream subscriber acquisition and retention
- Own CPA calculations and marketing spend efficiency analysis, monitoring performance by channel, campaign, and offer, and identifying where spend should shift
- Build and maintain dashboards tracking key subscription metrics (churn rate, cancel rate, plan mix, CPA, and related measures)
- Conduct cohort analysis to identify trends by acquisition channel, offer, plan type, and tenure
- Investigate drivers behind churn and cancellation trends and flag actionable takeaways to stakeholders
- Analyze pricing, packaging, and promotional performance to inform future offer strategy
- Measure CRM and lifecycle campaign performance across email, push, in-app, and SMS, and connect it to subscription conversion, migration, and retention outcomes
- Build and refine attribution models (e.g., first-touch) to quantify the impact of marketing and CRM activity on subscriber outcomes
- Conduct segmentation and cohort analysis to surface at-risk segments, re-engagement opportunities, and personalization angles across lifecycle channels
- Support experimentation efforts (e.g., offer, subject line, and message format testing) by helping isolate confounding variables such as content quality versus format
- Troubleshoot discrepancies between CRM platform reporting and internal