Manager, Global Social Media Creative

About the role

Reporting into the Global Social Media team in the Brand Image department, the Manager, Global Social Media Creative will oversee the creative development, execution, and optimization of social-first creative assets in alignment with the overarching brand creative guidelines and seasonal direction. This role requires a deep knowledge of current social media best practices, trends, and platforms, as well as an understanding of style and fashion-focused visual storytelling and formats.

Responsibilities

• Oversee full development of social-first creative programming, including developing creative pitches, treatments, and talent briefs; determining content crews; providing on-set creative direction; post-production oversight; rollout development; and asset QA.
• Execute real-time design and production of social-first assets by channel—including but not limited to video, static images, graphic treatments, etc.
• Be on-set for Social Creative campaigns and initiatives, supporting the Director, Social Creative, and leading select photo and video shoots.
• Prepare and manage retouching and other production needs on projects.
• Partner closely with the Social Media Strategy team to lead, develop, and execute smart, unexpected creative content, series, and storytelling in alignment with brand identity aesthetics to meet department objectives and KPIs, deployed across all Global social media channels.
• Collaborate with the Social Media Strategy team to brainstorm campaign and always-on content strategies tailored to the editorial calendar and emerging best practices.
• Continuously develop knowledge regarding new design trends, innovation in the creative and social media fields, and technology, and pitch new ideas based on cultural trends and past content KPI impact.
• Participate in internal meetings and interact with external vendors, including agencies, content crews, and post-production vendors.
• Work closely with, communicate, and present creative with all key stakeholders, including Senior Leadership.
• Partner cross-functionally with the Global Integrated Marketing, PR, E-Comm, Fashion Office, and Production teams to plan, brief, communicate, and adjust social media content.

Requirements

• 5-7 years of social media content creation experience, in-house or at an agency. Fashion, beauty, and lifestyle experience required.
• Bachelor’s Degree.

Skills

• Superior understanding of the history of Calvin Klein Advertising and the current Brand platform.
• Exceptionally skilled at storytelling through short and long-form video formats, image curation, visual storytelling, typography, layout, form, and color.
• In-depth knowledge of Adobe Creative Suite.
• On-set and live event art director experience required.
• Comfortable and confident directing and interviewing high-profile talent.
• Well-rounded video and design experience across all social media channels.
• Keen sense for color, layout, form, imagery, typography, and composition.
• Obsessed with the ever-changing landscape of Social Media and internet culture at large.
• Deep knowledge and ability to keep up to speed on all critical Global and Regional Social Media platforms.
• Stays on top of Social Creative trends—out-of-the-box executions, trending talent, and innovative creative partners (photographers, videographers, animators, CGI artists, etc.).
• Thrives working at the speed of social and pop culture—works nimbly, quickly, resourcefully, and collaboratively. A self-starter and proactive.
• Highly creative and positive with a can-do spirit.
• A good listener, having the ability to influence others.
• Must be comfortable working select evenings, after-hours, and weekends as determined by the marketing and cultural calendar.

Pay

$104,500—$141,200. This role is bonus eligible.

Benefits

• Competitive pay, bonus programs, best-in-class medical insurance, vision insurance, dental insurance, life insurance, and disability insurance.
• Above-market 401(k) contribution to help eligible associates save for retirement.
• Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• Wellbeing support, including a Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Access to Care.com services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when regular plans fall through.
• Education assistance, including tuition reimbursement.
• Associate discount for shopping at company outlets and e-commerce sites.