Manager, Global Social Marketing

Social Marketing

Serve as the social marketing expert, collaborating with cross-functional teams to prioritize and streamline efforts, while managing expectations, timelines, and needs of the team to execute social marketing workstreams and campaigns.

Collaborate in the development of our social marketing strategy with the Sr. Manager, Global Social Marketing.

Develop and execute social marketing campaigns from audience insights that align with our identified target audiences.

Develop social engagement and growth performance metrics, providing in-depth performance analysis and consistent reporting on campaign performance, channel engagement and player sentiment.

Steer creative ideation and social content development needed to launch best-in-class campaigns.

Collaboration and Communication

Collaborate with cross-functional publishing partners (Brand Marketing, Community Management, Creator/Influencer Marketing, Product Management, Insights & Analytics) in defining social marketing strategies and campaigns.

Regularly partner, present, and report to key stakeholders on social marketing strategies, plans, findings, results, and recommendations that influence product and marketing roadmaps in service of our players.

Qualifications

A proven track record (4-6+ years) as a Global Social Marketing leader in live service games.

An expert in social marketing, skilled at crafting integrated social marketing strategies across channels and touchpoints.

Deep understanding of community & social media platform nuances globally (especially Twitch, YouTube, Discord, TikTok, Reddit, Steam and other gaming platforms).

Strong knowledge and proficiency with social marketing and reporting tools, with a keen sense of what, why, and how metrics need to be delivered on.

Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.

Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking, as well as present to both peers, reports, and company leadership.

Strong team management skills and cross-functional leadership competency, with an understanding of a matrixed organization and how to navigate.

A strong leader who can make critical decisions quickly, while taking a measured approach to risk, and be willing to have the hard conversations when needed.

Flexibility and the ability to pivot directions when needed.

Good taste in content and an eye for which social marketing approaches will move the needle.

Extensive knowledge of a wide array of gaming genres and communities.

Pay

The pay range for this position in California at the start of employment is expected to be between $100,200 and $135,000 per Year.

Benefits

Regular, full-time employees are also eligible for a range of benefits at the Company, including:

• Medical, dental, vision, and basic life insurance coverage
• 14 paid holidays per calendar year
• Paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
• Paid sick days per calendar year
• Paid parental and compassionate leave
• Wellbeing programs for mental health and other wellness support
• Family planning support through Maven
• Commuter benefits
• Reimbursements for fitness-related expenses

Ontario only: The use of Artificial Intelligence is not being used to screen candidates.

The position is for an existing vacancy.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment.

Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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