Manager, Global Integrated PR
Calvin Klein · New York, NY · 2 wk ago
On-siteMarketing$105k/yrFull-time
Position Summary
The Manager of Global Public Relations will support the Global PR Director in the development and implementation of public relations strategies, storytelling and programs surrounding our key product pillars including denim, underwear, sportswear, accessories, and fragrance within Calvin Klein and Calvin Klein Collection. This role will help manage PR efforts and alignment across regional and licensee partners, driving brand awareness, image, and business growth. You will help shape the public’s perception of our company by driving our global PR strategy with a focus on storytelling in earned and paid editorials across fashion, lifestyle, design and culture.
Primary Responsibilities
- Support the Global PR Director in developing and executing seasonal PR strategies and brand storytelling across mainline and Collection across global titles
- Oversee regional (Europe, Asia, Latin America/Mexico/Brazil) and licensee partners, ensuring alignment with global objectives across seasonal directives, paid editorial, and events
- Mentor junior team members across daily PR operations, including sample trafficking logistics, PR asset development, campaign and product pitching, and global reporting
- Develop and execute integrated storytelling opportunities across campaigns, product launches, store openings, brand image events, VIP dressing moments, and always-on denim and underwear
- Partner cross-functionally to drive coordinated owned, earned, and paid GTM strategies aligned with key business priorities
- Oversee Collection-related initiatives, including complex sample logistics in partnership with cross-functional teams, seasonal NYFW show planning, Paris press days, invite management, and coordination with regional teams and FOH agency
- Build and maintain relationships with key fashion media, stylists, and Substackers
Qualifications & Experience
- 5-7 Years of relevant experience in Fashion PR
- Bachelor’s Degree
- Strong interpersonal skills; collaborative team player
- Proactive, resourceful, and self-motivated with strong organizational skills and ability to manage multiple projects
- Strong editorial & presentation skills (writing, editing, proofreading, and presentation development) with a high level of creativity
- Deep interest in media, fashion, entertainment, lifestyle, and cultural trends