Manager, Global Go-to-Market, NAM, Core Games

The Role

The Manager, Integrated Marketing – North America is an execution-focused role responsible for supporting the delivery of North America marketing campaigns within established Global GTM frameworks.

What You Will Do

• Support the execution of North America marketing campaigns for assigned titles, following established global strategy, positioning, and campaign frameworks
• Campaign Execution & Delivery
• Coordinate campaign timelines, asset delivery, and executional milestones across internal teams and external partners
• Track execution progress and flag risks or delays to leadership
• Cross-Functional Coordination
• Partner with creative, media, social, retail, and agency teams to ensure assets are delivered on time and aligned to approved campaign plans
• Serve as an executional point of contact for North America campaign components, escalating issues as needed
• Support coordination with global teams by sharing updates, materials, and executional learnings
• Operational & Performance Support
• Aid in campaign reporting by consolidating performance inputs, status updates, and post-campaign summaries
• Support budget tracking and invoice management under the direction of Global GTM leadership (no independent budget ownership)
• Document executional learnings and contribute to best-practice sharing across the team

What This Role Is Not

• Own global or regional GTM strategy
• Set investment strategy or control marketing budgets
• Act as the final decision-maker across functions
• Lead cross-functional orchestration or campaign architecture
• Represent the business in franchise-level or executive planning forums

Qualifications

• Strong executional marketer with experience delivering integrated campaigns
• Comfortable operating within clearly defined frameworks and processes
• Hightly organized with strong attention to detail and follow-through
• Collaborative, reliable partner who communicates clearly and escalates appropriately
• Able to manage multiple workstreams in a fast-paced environment

What We’re Looking For

• Experience working with agencies and cross-functional partners
• Familiarity with consumer marketing, digital campaigns, or live service titles a plus

Pay Range

The pay range for this position in California at the start of employment is expected to be between $100,000 and $130,000 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Benefits

• Medical, dental, vision, and basic life insurance coverage
• 14 paid holidays per calendar year
• Paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
• Paid sick days per calendar year (up to 10 days)
• Paid parental and compassionate leave
• Wellbeing programs for mental health and other wellness support
• Family planning support through Maven
• Reimbursements for fitness-related expenses

Equal Opportunity Employer

We are committed to ensuring that individuals with disabilities are provided suitable accommodations to enjoy equal employment opportunities, including the ability to participate in the job application or interview process. Please contact us if you need an accommodation as part of your application process or otherwise have questions about the Company’s accommodation policy and review process.