Manager, Global Content & Storytelling

At Under Armour, we are committed to empowering those who strive for more. Our values—Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality—serve as a roadmap for our teams and define the qualities expected of every teammate. These values unite us and fuel everything we do, driving our pursuit of innovation and excellence.

About the Role

The Manager, Global Content & Storytelling is responsible for creating and executing meaningful, high-impact content that brings the Under Armour brand to life across presentations, video, and key brand moments. This role combines exceptional design craft with strategic storytelling—translating business priorities, leadership messaging, and brand vision into clear, compelling narratives that resonate with internal and external audiences. You will collaborate with internal teams and external production partners to shape stories, develop creative assets, and ensure all content meets the brand’s high standards.

Responsibilities

• Story Development & Narrative Leadership
  • Craft compelling narratives in partnership with executives and cross-functional teams for internal and external communications.
  • Translate complex ideas and brand strategies into clear, engaging, and emotionally resonant storytelling.
  • Shape story arcs and messaging across presentations, video, and multi-format content.
• Content Creation & Design Execution
  • Design and develop visually impactful presentations aligned to company branding standards.
  • Concept, script, and oversee the creation of video content and motion graphics to support storytelling needs.
  • Integrate visual design, motion, and narrative into cohesive, best-in-class content experiences.
• Creative Direction & Asset Development
  • Source, brief, and direct the creation of creative assets (graphics, motion, video) from internal teams and external partners.
  • Provide creative direction to ensure consistency in brand voice, tone, and visual identity across all outputs.
  • Determine the most effective medium (presentation, video, animation, etc.) to tell each story.
• Production & Execution
  • Coordinate with on- and off-site production partners (A/V, video, lighting, sound) to deliver seamless execution.
  • Oversee content delivery for live and recorded events, ensuring technical accuracy and creative quality.
  • Travel as needed to support key presentations and events, ensuring flawless execution.
• Video Production & Editing
  • Capture high-quality video content across interviews, events, brand campaigns, product, and athlete storytelling.
  • Edit compelling short-form and long-form video content that aligns with brand standards and audience objectives.
  • Support live and fast-turn content needs, delivering timely edits for key events, campaigns, and brand moments.
  • Maintain an organized workflow for media management, project files, archives, and version control.
  • Incorporate motion graphics, color correction, sound design, and other post-production techniques to elevate content quality.
  • Stay current on video trends, editing techniques, and social media best practices to continuously improve creative output.
• Partnership & Influence
  • Collaborate closely with senior leaders to refine messaging and elevate storytelling clarity.
  • Serve as a trusted creative partner, influencing how stories are shaped and presented across the organization.
  • Build strong working relationships across Brand, Marketing, Product, and Communications teams.

Requirements

• Advanced communication and storytelling skills, with the ability to influence and align stakeholders.
• Expert proficiency in Apple Keynote and Microsoft PowerPoint.
• Advanced experience with Adobe Creative Suite (Photoshop, Illustrator).
• Strong understanding of corporate branding, layout, color theory, and typography across digital and video formats.
• Deep understanding of presentation and production environments, including aspect ratios, video systems, sound, and A/V execution.
• Ability to think conceptually and gain buy-in from teammates and senior executives.
• Proven ability to operate with speed, precision, and creativity under tight deadlines and high-pressure situations.
• Ability to manage multiple projects while maintaining exceptional attention to detail.
• Comfort working in a fast-paced corporate environment with high visibility.
• Motion graphic experience strongly preferred.
• Bachelor’s Degree.
• 7–10 years of relevant experience in design, content creation, or brand storytelling roles.
• Experience spanning presentations, video production, and event or executive communications preferred.
• Infrequent domestic and international travel.
• Willingness to work extended hours and be on-call as projects demand.

Workplace Location

This role is based in Baltimore, MD, and requires residing within commuting distance of our HQ office. The work schedule is hybrid, with 4 days in-office per week. Minimal travel is expected.

Pay

Base compensation ranges from $100,000 to $135,000 USD. Most new hires fall within this range, with opportunities to earn more over time. Initial placement is based on relevant knowledge, skills, and experience.

Benefits

• Paid "UA Give Back" Volunteer Days to support local community initiatives.
• Under Armour merchandise discounts.
• Competitive 401(k) plan matching.
• Maternity and Parental Leave for eligible teammates.
• Health & fitness benefits, discounts, and resources to promote physical activity and well-being.