MANAGER FIELD TRAINING

About the role

The Manager, Field Training is responsible for designing, developing, and executing training programs that strengthen the capability and performance of field-based sales roles within the Full-Service Division — including Franchise Field Managers, Account Executives (National Chains), and Brand/Business Development Partners. This role bridges strategy and execution, ensuring every field associate has the knowledge, tools, and confidence to deliver consistent, high-impact customer experiences that drive sales growth, customer/franchise satisfaction, and brand alignment.

Responsibilities

• Develop and maintain a comprehensive training roadmap for all field sales roles (onboarding, core curriculum, advanced certifications, and leadership readiness).
• Translate business strategies into learning solutions that drive measurable field impact.
• Design blended learning modules (live workshops, virtual sessions, e-learning, and field reinforcement tools).
• Partner with Leadership to identify training needs, skill gaps, and role-specific performance trends.
• Create standard operating procedures (SOPs), playbooks, and quick-reference guides for consistent field execution.
• Facilitate training sessions for Account Executives, Brand/Business Development Partners, and Franchise Field Managers across product, sales, and operational topics.
• Provide field coaching and ride-along support to reinforce skill application and accountability.
• Partner with vendor education teams to align brand training and promotional activations with company priorities.
• Develop and manage certification programs for sales, consultation, and leadership excellence.
• Champion digital learning tools (Thrive, Salesforce, Teams) to ensure access to training materials and progress tracking.
• Partner with Marketing, Merchandising, Education, and Supply Chain to translate initiatives into field-ready training materials.
• Collaborate with HR and Talent Development on leadership competency frameworks and succession readiness for field roles.
• Serve as the learning liaison between corporate strategy and field execution — ensuring training aligns to company culture, values, and customer-first mindset.
• Track training participation, post-training performance metrics, and business impact (sales lift, retention, execution rates).
• Evaluate program effectiveness through feedback, field performance data, and KPI dashboards.
• Continuously refine content based on evolving business needs, field feedback, and industry trends.

Requirements

• Bachelor’s degree in Business, Education, or related field.
• 5+ years of experience in field sales, training, or learning & development within the professional beauty, retail, or franchise industry.
• Proven track record in curriculum design and facilitation for remote and field-based teams.
• Strong understanding of consultative selling, business development, and account management principles.
• Excellent presentation, communication, and project management skills.
• Proficiency in Microsoft Suite, LMS platforms, and Salesforce required.
• Willingness to travel 30–40% to support field meetings, ride-alongs, and training events.

Key Performance Indicators

• Improvement in field productivity and sales performance by role tier.
• Training completion and certification rates.
• Field readiness and onboarding ramp-up time.
• Affinity adoption of Salesforce, sales tools, and brand education programs.
• Franchisee and stylist engagement scores (NPS or AES metrics).

Competencies & attributes

• Strategic Trainer – Builds programs that align with business priorities and drive measurable outcomes.
• Inspiring Facilitator – Engages audiences through dynamic, actionable learning experiences.
• Collaborative Partner – Works cross-functionally to deliver consistent and aligned field messaging.
• Analytical Thinker – Measures impact and evolves programs based on data and feedback.
• Culture Champion – Embodies the company’s values, modeling accountability, inclusion, and growth mindset.