Manager, Field Operations

About the role

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich dairy products to nourish consumers. With over $3B in annual retail sales, fairlife's portfolio includes fairlife® ultra-filtered milk, Core Power® High Protein Shakes, and fairlife® nutrition plan™. A wholly owned subsidiary of The Coca‑Cola company, fairlife has been recognized by Fast Company and Nielsen for its industry‑leading innovation. The Franchise Field Operations Manager will be a thought partner to the fairlife sales team in each region, the Coca‑Cola retail teams, Bottlers, Customers, and other partners to build and manage sales and commercial functions within the market focused primarily on the DSD products within the fairlife portfolio. They will act as a key Franchise partner, support customer activity, and participate in multiple functions with bottling partners in sales execution & commercial operations. The role involves identifying bottler/market‑specific commercial and customer needs, incorporating national and regional priorities and bottler‑specific metrics and incentives, participating in NAOU franchise and bottler commercial and sales routines, and working across fairlife and Coca‑Cola NAOU to deliver compelling category selling stories that drive long‑term, profitable growth. Position located in Southern California Territory, reporting to the Senior Director, Franchise Leadership, exempt status, with up to 75% travel.

Responsibilities

• Lead franchise, customer execution, and commercial priorities for fairlife's DSD portfolio within the NAOU and assigned geography, working closely with bottling partners.
• Collaborate with regional sales, Key Account Managers, bottler, and NAOU commercial leaders to share customer‑specific selling stories using consumer, shopper, and category insights.
• Provide local perspective and analytical support for Collaborative Business Plans and strategic customer meetings.
• Assess local market nuances and bottler needs to tailor plans and develop regional programming aligned with business goals.
• Influence local decision makers and secure buy‑in for programming to deliver annual business objectives.
• Conduct store visits with bottling partners to support execution.
• Work cross‑functionally with Sales, Commercial, RGM, Shopper Marketing, NAOU teams, and Category Strategy.
• Prioritize across customers and RTM to ensure timely, flawless execution of category selling stories.
• Deliver annual and long‑term KPIs, including brand acceleration, innovation sell‑in, and revenue/profit growth.
• Identify growth opportunities using Nielsen, Numerator, retailer data, and Coca‑Cola tools to build insights and selling stories.
• Communicate confirmed programming from fairlife and NAOU teams to maximize execution.
• Manage business performance within assigned geography; support leadership in tracking execution and reporting results.
• Assist in annual Sources of Growth planning with bottler commercial, customer, revenue growth, and Coca‑Cola franchise teams.
• Partner with Key Account Managers