Manager, Field Marketing, Popeyes, US Southeast

Roles And Responsibilities

• Develop and execute regional marketing plans that support franchisee sales, traffic, and profitability, leveraging tactics such as offers and coupons, local media, merchandising, catering, and local innovation initiatives
• Analyze business performance across the region to proactively identify opportunities and performance gaps, translating insights into actionable plans for franchisees and field partners
• Partner closely with franchisees to align on strategy and drive effective local execution
• Collaborate cross-functionally with Field Operations, Marketing Analytics, Media, Merchandising, Calendar, Marketing Execution, Digital, and Restaurant Technology to ensure plans are aligned to national strategy and executed effectively
• Recommend and optimize the use of DMA funds in alignment with broader strategic priorities and the national marketing calendar
• Lead preparation for and participation in DMA and business review meetings, using performance insights to inform recommendations and next steps
• Build and maintain strong relationships with key franchisees, prioritizing focus on the largest and most strategic partners
• Ensure adherence to brand standards and processes, including use of tools such as Popeyes LSM and established marketing playbooks
• Maintain and continuously improve local marketing playbooks and franchisee tools that enable scalable execution

Required Skills

• Bachelor’s degree in Business, Marketing, Sales, or a related field
• 3–5 years of relevant work experience
• Strong project management, organizational, and multitasking skills
• Demonstrated business acumen and analytical mindset, with experience using data to inform decisions and optimize performance
• Effective interpersonal and influencing skills, with the ability to build and maintain productive relationships with franchisees
• Strong problem-solving and critical thinking skills
• Excellent written and verbal communication skills, including the ability to develop and deliver presentations to franchisees regularly and senior leadership as needed
• Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
• Willingness and ability to travel frequently for in-person franchisee visits

Benefits

• Comprehensive global paid parental leave program
• Free telemedicine and mental wellness support