Manager, Fan Experience & Social Media

Overview

The Manager, Fan Experience & Social Media serves as the creative lead for the Zebulon Devil Dogz fan experience, social media presence, community engagement, and game presentation. This position develops the promotional calendar, directs game‑day entertainment, manages the organization’s voice across social platforms, and builds partnerships that strengthen the team’s presence throughout the Triangle. The manager also supervises seasonal interns and works closely with the front office, coaches, players, sponsors, and community partners to increase attendance, engagement, and brand awareness.

Responsibilities

• Lead promotions and game presentation, delivering engaging entertainment every game.
• Build and maintain a season‑long promotional calendar that blends themes, offers, food & beverage, sponsorships, and other assets.
• Prepare props, materials, and entertainment elements before first pitch.
• Own the accuracy of game‑day scripts, schedules, and sponsorship fulfillment.
• Continuously generate fresh ideas to improve game nights.
• Develop and execute content strategy and calendars across Instagram, Facebook, X, TikTok, and LinkedIn with platform‑native content that grows the fan base.
• Convert social engagement into ticket sales using lead generation and retention tactics.
• Track performance metrics and translate data into sharper content and better results.
• Lead the Content Creation Intern to ensure timely, on‑brand output.
• Plan and run community events that increase brand visibility across the Triangle.
• Schedule player appearances and ensure positive impressions.
• Partner with coaches and players on community service and outreach.
• Oversee mascot operations, scheduling, and booking inquiries.
• Maintain an accurate, current, and fan‑focused team website.
• Protect brand consistency across all channels.
• Design graphics for social media, in‑park signage, digital platforms, and promotional materials.
• Produce motion graphics for social, the website, in‑park entertainment, and internal video.
• Shoot and produce video from games, stadium events, and appearances.
• Manage creative projects from concept through final delivery, on brand and on time.
• Represent the organization at community events and public appearances.
• Assist with stadium setup, decor, and any on‑day needs.
• Help with team laundry for players, coaches, and mascots as needed.

Qualifications

• Bachelor’s degree in sport management, marketing, advertising, business, or a related field.
• One to two years of marketing experience.
• At least one year of hands‑on experience using Adobe Creative Suite, Canva, or comparable creative tools.
• Experience managing social media accounts for an organization.
• Prior work experience in sports.
• Strong written and verbal communication skills.
• Comfort with Microsoft Office.

Benefits

• Competitive salary based on experience.
• Comprehensive health insurance plan options.
• Vision and dental insurance.
• Company‑sponsored life insurance.
• Numerous voluntary benefit options (legal plans, pet insurance, discounted home and auto, etc.).
• 401(k) with company match.
• Generous paid time off and nine paid company holidays.
• Opportunities for professional development and career growth.
• Dynamic, inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Access to free local events such as sporting events, concerts, and shows.

Work Conditions

The role is performed in office, ballpark, community‑event, and outdoor environments. Availability is required during evenings, weekends, and holidays based on the Coastal Plain League schedule and organizational needs. Work may occur in varying weather conditions and loud, crowded environments. Local travel may be required for community appearances, meetings, and promotional events.

• Ability to stand and walk for extended periods.
• Ability to lift and carry up to 50 pounds for distances of 25 yards or more.
• Ability to bend, push, pull, reach, and perform other physical activities required during game‑day operations.
• Ability to communicate effectively in loud, energetic environments.
• Ability to work safely around moving equipment and active event spaces.