Manager, External Communications
About the role
Your Role at Sephora: Ready for a career glow up? As the External Communications Marketing Manager, you’ll be supporting the development and execution of communications strategies for corporate and retailer initiatives.
Responsibilities
- Support the Director, External Communications in strategy, planning and execution of Comms tactics supporting a variety of retailer programming objectives to maximize earned media coverage and grow retailer sentiment.
- Develop media strategies and a supporting calendar, execute accordingly, laddering into the larger goal of growing awareness and retailer sentiment.
- Plan and manage the speaking and interview engagements for brand spokespeople including but not limited to executive leadership, merchandising, marketing ambassadors, and more.
- Lead our proprietary storytelling tools and calendarized moments including our newsroom, white Prêt-à-porterers (LinkedIn Voices, etc.) leadership profiles and development of new Sephora led-stage programming.
- Operate as the lead contact for Internal comms, including briefing and aligning announcement programming, business and best practices share outs, and sharing Sephora news for a variety of internal audiences.
- Maintain composure, problem solve, and partner with both internal and external groups to ensure the retailer and brand is represented according to our values in all situations.
- Aid in managing the Public Relations budget, calendar, and marketing task list with ease.
Requirements
- 5+ years experience in public relations, in-house or agency.
- Excellent communication skills (written, oral, and interpersonal), with a keen understanding of press relations and how to balance messaging and company priorities as a spokesperson.
- Strong presentation capabilities, can communicate upward and laterally, informing partners well and with ease.
- Strong critical thinking capabilities and ability to partner with other groups.
- Effective organizational and time management skills, can juggle many projects at once.
- Independent thinker, values the capabilities and work quality of a team, has a strong understanding of internal and external clients and needs/priorities.
- Self-starter, action-oriented, resourceful, can take a project or program from start to completion.
- Charisma, thinks on the fly, can balance personality and professional perspective with business objectives and priorities.
- Thrive in an environment with a large amount of public exposure and a diverse range of personalities and opinions.
- Understanding of retail cosmetics and passion for beauty and client experience.
- Elevated computer and social media skills.
- Proficient in Microsoft Office suite (Excel, PowerPoint, Word).
- Flexibility and ability to take and incorporate feedback from a variety of stakeholders.
Qualifications
- Understanding of retail cosmetics and passion for beauty and client experience.
- Elevated computer and social media skills.
- Proficient in Microsoft Office suite (Excel, PowerPoint, Word).
- Flexibility and ability to take and incorporate feedback from a variety of stakeholders.
Skills
- Public Relations
- Media Strategy
- Speaking Engagements
- Internal Communications
- Public Relations Budget Management
- Press Relations
- Communication Skills
- Presentation Capabilities
- Critical Thinking
- Organizational Skills
- Time Management
- Teamwork
- Problem Solving
- Client Understanding
- Self-Starter
- Action-Oriented
- Resourcefulness
- Charisma
- Public Exposure
- Diversity
- Opinions
- Flexibility
- Feedback Incorporation
Benefits
The annual base salary range for this position is $114,750.00 - $128,250.00. The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.