Manager, Event Sales

Department: Strategy & Growth | Reports to: Senior Director, Business Strategy & Growth | Location: El Segundo, California

About the role

The Manager, Event Sales will lead revenue generation and event management through private event bookings, camps, and strategic space utilization at the UCLA Health Training Center (UHTC). This role is responsible for identifying, prospecting, and securing new business opportunities across corporate, hospitality, entertainment, and community sectors, ensuring a seamless transition from sale to execution of each event. This position will work closely with the facilities and building operations team to maximize the commercial value of the UHTC while elevating the organization’s premium hospitality and experience offerings.

Responsibilities

• Own and execute a comprehensive sales strategy to generate profitable event revenue through bookings at UHTC.
• Meet and exceed individual revenue goals, sales quotas, and activity KPIs (calls, meetings, proposals, site tours, and closed deals).
• Prospect, develop, and close new business opportunities across key verticals including corporate meetings, brand activations, private dinners, networking events, wellness experiences, media events, and social gatherings.
• Develop and maintain a robust pipeline of qualified leads through networking, referrals, outbound reach, and strategic partnerships.
• Build customized proposals, price models, and packages aligned with client needs.
• Prepare and provide event profit and loss reports, sales recaps, and projections.
• Identify new monetization opportunities and strategic venue use cases.
• Collaborate with facilities and building operations to ensure operational feasibility, premium guest experience, and facility readiness.
• Establish and maintain relationships with event planners, agencies, corporate partners, and local business communities.
• Analyze market trends, competitive venues, and customer demand to position UHTC as a premier destination for private and corporate events.
• Serve as primary point of contact for clients from lead generation through event execution handoff.
• Conduct site tours, presentations, and relationship-building meetings to convert opportunities into bookings.
• Maintain accurate CRM records, sales activity logs, contracts, and revenue reports.
• Coordinate internal communications across operations, facilities, security, and legal to support booked events.
• Assist in post-event reporting, client follow-up, and retention strategies.

Requirements

• Bachelor’s degree (required).
• Three (3) plus years’ experience in sales, business development, hospitality, venue sales, or premium events.
• Demonstrated track record of achieving or exceeding revenue quotas and sales targets.
• Experience working with commission-based compensation structures preferred.
• Strong network across corporate event planning, entertainment, hospitality, or luxury brand sectors is highly desirable.
• Experience with CRM systems and sales prospecting tools.
• Ability to manage multiple priorities and adapt in a dynamic sports and entertainment environment.
• Passion for sports, live events, and premium guest experiences.

Skills

• Demonstrated ability to confidently lead projects, prioritize effectively to meet concurrent deadlines, and collaborate with diverse stakeholders.
• Capable of identifying key objectives and developing and implementing a plan to achieve stated objectives with minimal direction.
• Excellent interpersonal skills with a demonstrated ability to build and cultivate strong relationships and influence effectively across the organization.
• Strong communication skills, both verbal and written, including ability to translate strategic concepts into presentations for a variety of audiences.
• Ability to maintain strict confidentiality, handle sensitive information, and act with discretion and professionalism.
• Highly organized, detail-oriented, and self-motivated.
• Resourceful, innovative, and forward-thinking, with an entrepreneurial spirit.
• Process-oriented, works well under pressure, and meets deadlines.
• Proficient at negotiating with clients within established guidelines.
• Effectively evaluate risks and liabilities of special events and venue rentals.

Schedule

Regular office hours (9 am–5:30 pm, Monday–Friday), plus availability to work evenings, weekends, and holidays; overtime may be required.

Pay

The pay range for this role is $75,000–$85,000 annually. Actual compensation is based on factors unique to each candidate, including skill set, depth of experience, and certifications.