Manager - Digital Media

Requirements

• Min Experience: 3 years
• Location: Stanford, CA (Hybrid)
• JobType: full-time

Responsibilities

• Oversee daily requests by managing content planning, creation, and publication on Facebook, LinkedIn, Twitter, and Instagram
• Design and implement social media campaigns to highlight events, new programs, and special announcements
• Collaborate with freelance social media campaign specialists on special projects and weekly assignments
• Upload event videos to YouTube
• Create, design, test, and send 1-4 email newsletters weekly using the Emma email marketing platform
• Help craft engaging copy and subject lines targeting diverse audiences such as researchers, students, industry partners, and the general public
• Design email templates and graphics consistent with brand standards
• Perform A/B testing to enhance subject lines, content, and optimal sending times
• Refresh social media and email templates, signatures, and branding to reflect the newly merged organization
• Produce graphics, videos, and other multimedia content using design tools like Canva, Adobe Creative Suite, or similar software

Skills

• Demonstrated experience with email marketing tools such as Mailchimp, Constant Contact, Emma, or comparable platforms
• Proficiency with social media publishing and monitoring platforms like Brandwatch, Khoros, or Sprout Social
• Experience or familiarity with communications within higher education, research, or technology sectors is preferred

Education & Experience

• Bachelor's degree plus a minimum of three years' relevant experience in digital media or communications, or an equivalent combination of education and experience
• Must-have skills: Digital media, Social media
• Good-to-have Skills: A/B testing