Manager, Digital Marketing and Platforms
Job Summary
The Communications Manager, Digital Marketing and Platforms, for Hemostasis and Acute Care diagnostics, plays a critical role in shaping Werfen’s global digital presence by designing and delivering data-driven engagement strategies that elevate visibility, strengthen customer connection, and drive measurable business impact. This role is at the center of Werfen’s digital transformation—connecting strategy, platforms, content, and data to deliver a seamless, scalable, and compelling global customer experience.
Responsibilities
Define and lead a future-forward global digital strategy
Translate business priorities into impactful, multi-channel digital programs
Ensure all digital initiatives deliver measurable visibility, engagement, and growth
Drive the evolution of core digital platforms (website, HubSpot, HighSpot, Salesforce)
Champion user experience, scalability, and global consistency
Enable adoption and effective use of platforms across regions
Use analytics to understand audience behavior and optimize engagement
Track and improve performance across all digital channels
Partner across marketing, affiliates, communications, and business teams
Lead governance for digital content, platforms, and compliance
Manage agencies and digital partners as extensions of the team
Optimize budgets, resources, and investments
Deliver high-quality execution at scale
Network/Key relationships: Worldwide Marketing Communications teams, Global Marketing Affiliates, Regulatory and Medical Affairs, Cross-functional business teams, External digital partners and agencies
Qualifications
Minimum Knowledge & Experience: Bachelor’s or master’s Degree in Digital Marketing or related field preferred. 8+ years of experience in digital communications or strategy leadership
Deep expertise in digital platforms (Drupal, HubSpot, HighSpot, Salesforce or similar)
Healthcare or medical diagnostics experience preferred
Skills & Capabilities
Strong strategic thinking and ability to translate vision into execution
Proven leadership of complex, global, cross-functional initiatives
Advanced project and program management capabilities
Ability to influence stakeholders and drive platform adoption
Strong financial and vendor management acumen
Pay
The annual base salary range for this role is currently $110,000.00 to $140,000.00. Individual employee compensation will ultimately depend on factors including education, relevant experience, skillset, knowledge, and particular business needs.
Schedule
Approximately 10% travel.
Benefits
Medical, dental, and vision insurance
401(k) plan retirement benefits with an employer match
Paid vacation and sick leave
Commission plan for sales roles
Performance-based bonus for management and select professional roles
About the Role
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong. Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.