Manager, Digital Marketing & Agency Operations- Green Brick Partners

About the role

We’re looking for a high-caliber doer who embodies Green Brick Partners’ values—Honest, Objective, Mature, and Efficient (HOME). This role demands a digital expert, analytical strategist, and project management powerhouse who can bring structure, speed, and precision to a complex multi-brand digital ecosystem. You’ll orchestrate agencies, campaigns, budgets, timelines, dashboards, and stakeholders while keeping lead quality, customer experience, and ROI at the forefront. The ideal candidate is digitally fluent, relentlessly organized, curious, calm under pressure, and energized by turning strategy into measurable execution.

Responsibilities

• Execute the digital marketing strategy across a portfolio of seven brands (TSH, SG, Nor, CB, CL), driving customer acquisition, brand awareness, audience engagement, and measurable business growth.
• Translate strategic direction into actionable campaigns and initiatives, focusing on hands-on execution of market-facing digital programs, demand generation, search visibility improvements, and performance marketing.
• Serve as the primary liaison with external digital agencies, ensuring consistent execution of enterprise-wide initiatives across SEO, AEO, local search, Google/Meta, digital reputation, third-party site optimization, customer segmentation, content deployment, competitive monitoring, and integrated brand campaigns.
• Collaborate with the Director of Digital Experience to ensure digital marketing initiatives drive customer engagement, lead generation, and revenue growth.
• Leverage data and analytics to track campaign performance, monitor channel effectiveness, and report on audience insights. Implement segmentation strategies, execute target audience plans, and maintain dashboards for leadership visibility into marketing performance, lead quality, conversion trends, digital ROI, brand health, and growth opportunities.
• Manage and execute the digital marketing budget, including monitoring spend, coordinating media allocation with agencies, tracking vendor invoices, and ensuring alignment with strategic priorities.
• Execute enterprise SEO, local search optimization, AEO, online reputation management, and digital discovery initiatives. Manage agency execution of visibility and performance campaigns across Google, AI-powered search experiences, Zillow, Realtor.com, and other customer acquisition channels.
• Monitor competitive positioning, report findings to leadership, and coordinate with agencies to implement strategies for improving digital market presence.
• Implement KPI frameworks and measurement standards across all brands and digital marketing channels. Maintain and update dashboards and performance scorecards for leadership review, providing actionable insights and recommendations.
• Serve as the primary point of contact for digital agency partners, managing day-to-day relationships, scope of work, project timelines, quality assurance, and performance accountability.
• Coordinate with divisional marketing teams to gather campaign requirements, translate them into agency briefs, and ensure deliverables meet division-specific needs. Provide regular status updates on campaign progress and performance metrics.
• Collaborate with sales, operations, customer experience, digital experience, and brand teams to ensure seamless execution of customer-facing initiatives.
• Execute integrated marketing campaigns across seven brands while maintaining brand differentiation and market relevance. Ensure consistent messaging, positioning, and campaign quality through rigorous review and approval processes.
• Track and monitor the digital marketing budget, flag variances for leadership review, process vendor invoices, and manage agency contracts. Coordinate resource allocation to maximize ROI and provide budget optimization recommendations.
• Support operational excellence by implementing data-driven processes, documenting best practices, and fostering knowledge sharing across divisional marketing teams.
• Serve as the enterprise point of contact for digital campaign execution, translating strategic direction into agency briefs and digital deployment. Maintain digital performance dashboards and provide metrics for campaign optimization and business decisions.
• Support social media execution at the enterprise level and provide guidelines for local teams’ community-level engagement.

Requirements

• BA/BS in Marketing, Communications, or related field required.
• Minimum 5-7 years of progressive digital leadership experience; national homebuilding experience preferred.

Skills

• Innate marketing acumen and a passion for the consumer.
• Adept at managing agency partners and evaluating creative vendor partners.
• Proven success using database (corporate and third-party) marketing to drive tangible business results.
• Unafraid to test boundaries, challenge traditional thinking, and lead-up to drive business outcomes.
• Highly organized with attention to detail and an eye for quality execution, while understanding the role in the big picture.
• Outstanding written and verbal communication skills, as this role is highly consumer-facing.

Benefits

• Competitive compensation and bonus program.
• Multiple medical and ancillary benefits.
• 401(k) with company match.

Pay

Competitive compensation and bonus program.

Schedule

This role is based at the Plano Corporate Office. Physical requirements include the ability to stand and walk for up to 8 hours, sit for extended periods, kneel, bend, and lift up to 25 pounds. Specific vision abilities required include close vision, distance vision, color vision, and peripheral vision.