Manager, Digital Consumer Analytics

Key Responsibilities

• Accountable for end-to-end delivery of consumer performance analysis, including monitoring, insight generation, and stakeholder communication.
• Deliver high-quality, consumer-focused analyses
• Translate business needs into analytical approaches
• Connect performance drivers, campaigns, and outcomes
• Monitor performance vs targets and identify risks
• Integrate campaign and promotional context

Analytical Excellence & Quality Assurance

• Ensure accuracy and reliability through QA processes
• Deliver structured and repeatable outputs
• Maintain a high bar for detail

Project Management & Delivery

• Manage multiple priorities simultaneously
• Deliver against timelines whether there are longer exploration projects and quick turnaround analyses
• Communicate risks and dependencies

Collaboration & Consulting

• Be able to explain the impact of consumer segmentation and KPIs on business objectives using global aligned frameworks
• Work with markets in the optimization of traffic and consumer by using data analysis, providing training and sustaining ongoing communication
• Build quantitative analysis to develop insights for communication with stakeholders

Best Practices & Toolsets

• Develop and implement best practice toolsets and frameworks that allow continuous optimization of consumer databases and lifetime value as well as organic and paid media traffic

KEY RELATIONSHIPS

• Regional eCommerce Teams
• Market and Global Digital Analytics teams
• Market and Global Data and Analytics teams
• Consumer Engagement (including CRM and Membership)

Requirements

• Soft Skills: Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels
• Strong storytelling skills
• Creative and energetic team player who has a passion for consumer and audience segmentation and analytics

Hard Skills

• Technical skills including hands-on SQL query, Exasol/ SQL data warehouse and Databricks/ Lakehouse environment, Python/ R/ modeling, data processing and visualization such as usage of Alteryx/ Airflow, Tableau, PowerBI etc.
• In-depth understanding of data tracking technology of the domain (frontend tagging, server to server, sync & async, etc.), privacy regulation and impact on data, and recalibration methodology for measurement that support privacy rules
• Very good project and account management skills
• Fluent English, both verbally and written

Education & Professional Experience

• University degree in the field of Business or equivalent
• 5+ years of experience in digital analytics
• Extensive experience with segmentation and consumer analysis
• Experience in an eCommerce environment
• Proven ability to deliver insights