Manager, Digital Analytics & Customer Insights

Job Description

The primary goal of the Manager of eCommerce Analytics is to manage, monitor, and report on the online consumer experience. This role focuses on identifying actionable insights to improve revenue, customer experience, and guest engagement. Success in this position relies on the ability to synthesize data from multiple sources, including Adobe Analytics, DataLake, and a Customer Data Platform (CDP), and to make key recommendations based on those insights.

• Produce and report on insights to drive revenue through guest-facing online channels.
• Formulate hypotheses that can be tested, measured, and reported to a larger audience.
• Support business initiatives by identifying key trends in data that can drive growth.
• Validate data integrity in all analyses performed.
• Support department-wide ROI reporting and analyses as needed.
• Build insight-minded dashboards to identify and analyze trends in customer behavior across browser and native mobile apps.
• Present insights to members of the leadership team.
• Train, manage, and mentor direct reports and peer analysts across multiple teams.

Requirements

A minimum of 6 to 8 years of related experience is required, which includes supervisory or management experience. This must include at least 5 years in a data analytical role with a focus on eCommerce.

• Experience with Adobe Analytics/Customer Journey Analytics and SQL is required.
• Candidates should also have experience implementing and maintaining analytics tagging solutions, including setting and validating tags and configuring website data layers.
• Experience managing and enhancing a Customer Data Platform (CDP), partnering with engineering and marketing teams to improve data quality, identity resolution, audience activation, and downstream use cases is necessary.
• Hospitality industry experience is a plus.

Qualifications

A BS/BA Degree in mathematics, computer science, or statistics is preferred.

Benefits

Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

About the Company

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

Contact Information

To learn more about Everforth Apex, visit our website at www.apexsystems.com. For more details on the virtual recruiter and application process, click here.

Equal Opportunity Employer

We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.