Manager, Digital Activation

Responsibilities

• Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
• Overseeing and directing the day to day operations of the activation team
• Effectively managing budget
• Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
• Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• New York: $50,000.00-$95,000.00
• Direct billing and reconciliation process for programmatic
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
• Providing expert consultation to vendors, internal teams, and clients

Qualifications

• 3+ years of experience and expert knowledge of digital programmatic buying with hands-on experience using one or more of the following demand-side platforms (DSP’s): The Trade Desk, DV360 or similar
• Experience managing a small team and juggling multiple people and work priorities
• Experience working with across several media channels is preferred and a curiosity in emerging media platforms
• Experience with client-facing interaction
• Experience working with large data sets and understanding of methodologies for evaluating data
• Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
• Proven ability to work with and influence cross-functional teams
• Strong knowledge of MS Excel and ability to coach others in shortcuts
• Working knowledge of third-party verification tools, including DoubleVerify