Manager, Digital Activation

Overview

As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world's most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. This role will be on a highly visible team, fully dedicated to the success of this important partnership with our client, L’Oréal. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Responsibilities

• Help deliver clients’ business objectives through bespoke and insight rooted digital programs.
• Serve as the day-to-day liaison between the client, account team, and the digital media community.
• Build and maintain strong relationships with the media vendor community to ensure clients get premium access to opportunities and plans are the most innovative in the industry.
• Steward media plan development and implementation, including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment.
• Manage up to director level and supervise the analyst’s day-to-day activities, ensuring their growth as digital media professionals is a priority.
• Challenge the norm and seek out innovative approaches to execution media across digital partners/platforms.
• Push partners to elevate and innovate programs, creating first-to-market experiences.
• Analyze historical and current campaign results to optimize learning and ensure continuous improvement.
• Process and analyze competitive media activity in the marketplace.
• Oversee the buying and implementation of Digital campaigns, coordinating internal resource, setting best practice and working on planning frameworks.
• Ensure strategic consistency across all elements of plan development and implementation.
• Establish timetables for development of digital plans and manage expectations on deliverables.
• Develop relationships with other Digital Media Buying professionals to share best practices and lessons learned.
• Effectively manage and develop junior team members (mentoring, training, etc.).
• Problem solve and find solutions for issues not yet attempted.
• Present recommendations/ideas to client and internal team.
• Effectively merchandise successes to the client.
• Help educate client team on latest trends, best practices, technologies, etc.

Qualifications

• 3+ years of work experience; recent and proven experience in programmatic execution/planning and activation required.
• Other digital advertising experience, such as search and/or social, is a plus.
• Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives.
• Experience in nuanced products and processes, such as SPO and Programmatic OTT.
• Successful client-facing experience as well as experience with managing external partner relationships.
• Advanced understanding and experience with Ad Trafficking/CRS documents (DoubleClick specific, but experience with other ad servers is a plus).
• Experience optimizing programmatic campaigns across DSP, SSP, DMP, and Ad Serving platforms.
• Strong Inventory Curation POV’s and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG.
• Negotiation skills for planning efficient data and inventory deals with publisher partners.
• Confident in analyzing and acting on marketing data.
• Experience in development and training of junior team members.
• In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy.

Pay

$50,000 - $95,000 annually.

Benefits

• Health/vision/dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation, sick, and personal days
• Paid parental leave and paid medical leave
• STD/LTD insurance benefits

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. The objective is to increase this requirement over time, and many agencies as well as Omnicom’s corporate group already require five days of in-office attendance.