Manager, Database Marketing

Essential Functions

• Creates an atmosphere that induces guests to make Hard Rock Casino Rockford their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members in order to provide superior guest service.
• Responsible for the ongoing development and maintenance of database segmentation models.
• Accurately create and modify existing database queries to extract data for direct marketing programs.
• Manipulate and sort lists in preparation for direct marketing vendors.
• Create, manage and distribute direct marketing reports.
• Reconcile data across multiple databases to ensure accuracy in reporting and direct marketing lists.
• Research and recommend effective direct marketing approaches.
• Supports all operational department needs, helping to identify and implement process improvements.
• Serves as a training resource on analytic programming tools and methods.
• Cover system testing with IT.
• Investigate and solve data quality issues.
• Prepare ad-hoc analysis upon request.
• Maintain professional relations with vendors and guests.
• Attend and participate in off property functions and events as assigned.
• Attend and participate in meetings, completing follow-up as assigned.
• Communicate effectively with all levels of the operation.

Non-Essential Job Functions

• Attend seminars when needed.

Education And /Or Experience Requirements

• Associate Or Bachelor’s Degree Preferred.

Additional Requirements

• Must obtain and maintain all licenses / certifications per Federal, State, and Illinois Gaming Board.
• Must successfully pass background check.
• Prior experience in the Gaming industry preferred.
• Must be twenty-one (21) years of age.
• Must be able to work holidays and weekends, as well as flexible shifts.
• Prior experience opening new properties/outlets strongly preferred.

Knowledge

• Knowledge Of SQL Server Management Studio/Query tools required (intermediate to advanced skills required).
• Microsoft Excel (intermediate to advanced skills required).
• Microsoft Word, Access, and Powerpoint.
• Tableau or similar data visualization software preferred.
• Bally’s CMP, EBS, Kiosk and BI Tool experience preferred.

Skills

• Sound interpersonal judgment and decision-making skills.
• Ability To Pay attention to detail and possess strong, organizational skills.
• Maintain a high level of discretion, maturity, and professionalism.
• Maintain positive, can- do attitude and strong work ethic.
• Work independently and think analytically with the ability to conduct research, data analysis and resolve complex problems.
• Communicate effectively, both written and verbally.
• Multi-task and perform effectively in a challenging fast paced environment.
• Define problems, collect data, establish facts, and draw valid conclusions.
• Communicate effectively with subordinates, coworkers and management.
• Be flexible to work varying shifts and time schedules as needed.
• Interpret and explain policies and procedures.
• Obtain and maintain all licenses / certifications per Federal, State, and Gaming regulations.
• Ability to maintain confidentiality, understanding the potential impact on the department.

Pay

Pay Range: $80,000 - $117,000