Manager, Data Management

Omnicom Media’s Data Operations team provides oversight of data generated throughout campaign delivery and performance optimization. This role collaborates with internal practice teams in Digital Analytics, Planning, and Digital Investment to ensure digital media buys follow process, are purchased, and are inputted according to organizational standards. A strong familiarity with analytics and technology tools—both syndicated and proprietary—is required, along with a mindset toward fostering processes through automation.

About the role

The Manager, Data Management, is responsible for guiding the development, oversight, and execution of data-driven solutions and business intelligence across marketing and media activities. This role acts as a strategic link among Digital Media, Marketing Sciences, and offshore technology teams, ensuring optimized campaign delivery and performance through all phases of campaign management. The ideal candidate combines technical acumen, an eye for process automation and data governance, and strong organizational and leadership skills to drive innovation and operational excellence.

Responsibilities

• Develop, implement, and maintain scalable data strategies, technical solutions, and data governance processes to address unique business challenges and account objectives.
• Serve as the liaison among internal digital, marketing science, analytics, investment teams, offshore resources, and external partners to ensure cohesive data integration, campaign tracking, and project alignment.
• Manage projects from requirements definition to completion, ensuring clear communication, timely delivery, and resolution of roadblocks through project management best practices and platforms.
• Oversee the integrity and quality of data generated throughout campaign delivery and optimization lifecycles, leading efforts in data harmonization, cleansing, QA, and reconciliation.
• Provide oversight of digital media buys and data flows, ensuring processes are followed and all activities meet organizational and industry standards across programmatic, digital, search, social, and offline media channels.
• Drive adoption of the latest data operations methodologies and leverage automation to increase efficiency and data accuracy within operational processes.
• Provide guidance and oversight to team members, promote a collaborative and positive team environment, and champion continuous learning and professional development.

Requirements

• 3–5 years’ experience in data management, data engineering, data operations, and/or business intelligence.
• 1–3 years’ experience in an advertising agency environment (analytics, ad operations, marketing sciences, digital investment, or business analysis preferred).
• 3–5 years’ experience in digital media data (ad server, search, social, video, offline, etc.), data governance, and quality processes in data warehousing or ETL environments.
• 2+ years’ experience in client-facing roles and managing project teams (offshore experience is a plus).
• In-depth knowledge of processes across multiple media channels; comfort with diverse dataset types (paid, owned, etc.).
• Familiarity with campaign management and performance optimization processes.
• Strong attention to detail and ability to identify and resolve data anomalies.
• Advanced verbal, written, organizational, and project management skills; comfortable juggling multiple priorities.
• Excellent collaboration and interpersonal skills with a proactive approach to problem-solving.
• Experience in process automation and continuous improvement initiatives.

Skills

• Business Intelligence: Advanced Excel (required), Tableau, PowerBI, Datorama, Looker/Looker Studio, Domo, PowerPoint.
• Data Management & Transformation: ETL Tools (Adverity, Datorama), Alteryx, SQL (preferred), Python (nice to have).
• Data Storage/Cloud: Snowflake, AWS (Redshift, S3), Starburst.io, Datorama, Domo.
• Media Platforms: DCM, DV360, Google Ads, DoubleVerify, IAS, TradeDesk, Facebook, Instagram, Snapchat, Twitter, TikTok, Prisma.
• Project Management: HIVE, Asana, Smartsheet, Microsoft Teams.
• Media Planning: MediaTools, Lumina, Hudson (bonus).

Pay

$90,000 – $110,000 per year.

Schedule

Omnicom policy requires employees to work in the office a minimum of three days a week, with potential for additional in-office days as directed by the agency or manager.