Manager, Data Analytics, Performance Creative

About the role

Peloton is seeking a Manager, Global Performance Creative Analytics & Experimentation to help shape how creative drives subscriber growth across global performance and consideration channels. Reporting to the Director of Marketing Measurement Strategy, this role sits at the critical intersection of Data Science and Performance Creative, partnering closely with stakeholders across the global Marketing organization.

Responsibilities

• Lead the development and execution of the yearly global performance creative learning agenda. Yearly agenda should uncover new business and brand opportunities, as well as opportunity analysis on complex topics like creative fatigue and creative composition to suggest net new, structured tests.
• Consult on messaging and visual hypotheses in Creative Strategy’s quarterly learning agenda based on performance analysis and insights.
• Partner with Media Analytics, Media, and Creative Strategy to establish prioritization, the methodology, execution, and roadmap of global performance creative experimentation.
• Scope and execute customised creative incrementality tests in partnership with cross-functional teams.
• Develop, maintain, and scale a proprietary "Creative Composite Score" framework to evaluate creative health, combining platform delivery metrics, attention/retention signals, and downstream business efficiency.
• Explore, vet, and integrate emerging AI tools and platform-native capabilities to automate creative asset evaluation and predictive performance modeling.
• Identify which messaging angles resonate across the full funnel—not just the individual ad unit.
• Maintain deep expertise across platforms including Meta, TikTok, Google, YouTube, and Pinterest, translating auction dynamics, machine learning optimization, and delivery systems into actionable creative briefs.
• Develop and/or model an approach to test different combinations of message + creative + funnel to identify what converts/engages the most throughout the funnel stages.
• Maintain strong documentation standards, creating and managing comprehensive records of test plans, methodologies, and results to ensure frameworks are repeatable across teams and global regions.

Qualifications

• 4-5+ years of experience in Data Science, Marketing Analytics, Creative Analytics, or Marketing Science, with a heavy emphasis on media measurement and creative performance evaluation.
• Demonstrated experience blending rigorous statistical expertise with strong creative intuition, including an understanding of hooks, pacing, asset saturation, and audience resonance.
• Strong proficiency in SQL and experience using statistical programming languages like Python or R for large-scale data analysis and modeling.
• Hands-on experience with experimentation methodologies, causal inference, synthetic controls, matched market testing, and regression analysis.
• Deep understanding of major digital advertising platforms (Meta, TikTok, Google/YouTube, Pinterest) and how creative inputs directly influence platform delivery algorithms, auction dynamics, and CPMs.
• Exceptional communication skills, with the ability to distill technical data science methodologies and complex platform dynamics into clear, concise, and actionable recommendations for creative teams, media agencies, and marketing leadership.
• Bachelor’s or Master’s degree in a quantitative discipline (Statistics, Data Science, Economics, Mathematics) or equivalent practical experience.