Manager, Corporate Brand Partnerships

Purpose

AbbVie is seeking a Manager of Corporate Brand Partnerships to support the execution of brand sponsorship initiatives that strengthen the AbbVie brand and build meaningful stakeholder connections in support of business objectives.

Job Description

The ideal candidate is a strong marketer who can manage multiple workstreams, drive excellence in execution, and help bring partnership ideas to life through well-coordinated activations across digital, social and live events.

Partnership Strategy

• Help synthesize input from cross-functional partners to support annual campaign planning recommendations and alignment meetings
• Contribute to internal presentations, summaries, and strategy documents that communicate partnership plans and progress

Partnership Activation

• Track action items, timelines, and follow-up actions to support visibility and accountability across stakeholders
• Support management of campaign and partnership activations from planning through in-market delivery
• Manage video, digital, social and in-person event deliverables and act as liaison with internal teams, agency partners, vendors, and rights holders to deliver high quality, compliant work on time and within scope
• Support special events, experiences, and partnership-related engagements
• Collaborate with communications teams to support employee engagement initiatives tied to partnerships

Partnership Operations

• Manage assigned project budgets, timelines, invoicing and vendor management processes
• Build strong working relationships with internal stakeholders, partners, and event organizers to support implementation of funded programs
• Support event logistics including ticketing and partnership hospitality needs
• Manage influencer/ambassador contracting and activation
• Help develop templates, tools, and best practice resources that support scalable execution across the team

Partnership Measurement

• Track and analyze activation results against brand strategy KPIs, informing future decisions
• Gather and analyze stakeholder feedback to evaluate partnership value and satisfaction
• Prepare comprehensive post-activation summaries that capture performance, insights and recommendations
• Support project and annual post-mortem sessions to document learnings and identify optimizations