Manager, Consumer & E-Commerce Performance

Responsibilities

• Own consumer KPI architecture for Valpak and Clipp, ensuring metrics ladder to enterprise goals.
• Design and maintain weekly executive dashboards for senior leadership.
• Lead incremental lift measurement strategies across mail, digital, and advertiser outcomes.
• Partner with analytics, finance, and engineering to ensure clean instrumentation.
• Establish and manage a test-and-learn framework across consumer touchpoints.
• Translate performance insights into executive-ready narratives and case studies.
• Analyze product sell-through and make strategic recommendations for optimization.
• Continuously evaluate the performance of all consumer and e-commerce initiatives, synthesizing data across channels to identify opportunities, risks, and areas for optimization.
• Collaborate with internal teams and stakeholders to translate performance insights into clear, prioritized strategic recommendations that improve consumer experience, conversion, and revenue performance.

Requirements

• 3-5 years of experience in consumer performance marketing, e-commerce, analytics, or growth strategy.
• Experience building KPI frameworks and executive dashboards.
• Strong understanding of attribution and incremental lift measurement.
• Experience with GA4 or similar analytics platforms.
• Email and SMS program analysis and optimization.
• Advanced Excel and data analysis skills.
• Strong communication skills.