E-commerce Performance Operator / Manager (On-site)

E-commerce Performance Operator / Manager Location: Santa Monica, CA. On - site Job Type: Full-time Experience Level: 3+ years in direct-to-consumer e-commerce Role Overview We are looking for a data-driven, execution-focused E-commerce Performance Operator / Manager to take ownership of our digital storefront, growth marketing performance, and operational efficiency. This role will be driving customer acquisition, funnel conversion, unit economics, and operational execution in charge of media buying, conversion rate optimization (CRO) and retention marketing. Key Responsibilities Performance Marketing & Customer AcquisitionOversee and optimize paid acquisition channels (Meta, Google Search/Shopping, TikTok, Direct Mail, etc.) directly or alongside external agency partnersManage daily/weekly performance targets against ROAS, MER (Marketing Efficiency Ratio), CAC, and LTVDesign, execute, and iterate creative testing frameworks in collaboration with designers and content creators Shopify Optimization & Funnel ManagementContinually audit and optimize the customer journey on Shopify (landing pages, PDPs, checkout, and upsell flows)Launch A/B tests on site copy, offer structures, design, and page speed to increase Conversion Rate (CVR) and Average Order Value (AOV)Build custom landing pages using builders like Rebuy, Unbounce, or Replo to support specific campaigns or offers E-commerce Operations & Unit EconomicsMonitor inventory velocity, product margins, and stock levels to ensure advertising spend aligns with supply chain realityPartner with fulfillment/logistics to track shipping times, landed costs, and customer delivery satisfactionMaintain rigorous oversight of unit economics, contribution margins, and platform/app fees Analytics & ReportingBuild and maintain real-time performance dashboards (using Triple Whale, Northbeam, GA4, or BI tools)Deliver weekly and monthly performance summaries highlighting wins, test results, bottlenecks, and action items for management Key Qualifications & Skills 3+ years of hands-on experience managing performance marketing and e-commerce operations for a Direct-to-Consumer (DTC) brandShopify Expertise: Deep familiarity with Shopify ecosystem, apps (Klaviyo, Rebuy, Gorgias, Recharge, etc.), and landing page buildersAnalytical Mastery: Ability to crunch numbers, interpret attribution models, and turn raw data into profitable operational decisionsGrowth Mindset: Strong understanding of ad platforms (Meta Ads Manager, Google Ads), attribution tools, and A/B testing methodologiesExecution Focus: Highly organized self-starter who thrives in fast-paced environments and can juggle high-level strategy with day-to-day execution Nice-to-Haves Experience in Beauty, Apparel, CPGBasic HTML/CSS/Liquid knowledge for light Shopify theme tweaksExperience managing retention channels (Email/SMS via Klaviyo or Attentive) Powered by JazzHR YasG6t92aF