Manager, Commercial Partnerships

Create

Lead social media strategy for UMC Canada’s domestic artist roster, overseeing planning, execution, performance analysis, and ongoing optimization across key markets.
Manage and optimize artist social accounts, ensuring profiles are accurate, strategically aligned, and effectively support artist development and campaign objectives.
Identify and leverage commercial partnership opportunities, collaborating with artists, platforms, and stakeholders to drive promotional, marketing, and business development initiatives.
Use data and analytics to uncover audience growth opportunities, measure campaign performance, and provide actionable insights that improve results.
Provide social media expertise and strategic guidance to marketing, artist, and management teams, identifying key moments and opportunities within artist campaigns and release cycles.
Develop and maintain relationships with social platform partners and global counterparts, sharing best practices, campaign learnings, and emerging digital trends.
Serve as UMC’s Nashville representative, building and maintaining strong relationships across the local music community, including artists, management, industry stakeholders, and partners.
Act as a key liaison between the Nashville and Canadian music communities, facilitating connections and supporting collaboration opportunities for UMC artists and teams.

Bring Your VIBE

• 3–5 years of relevant experience
• Expertise in social media best practices and optimization
• Passion for music and the online space
• Ability to thrive in a fast-paced environment
• Excellent organizational and time management skills
• Positivity, passion, a competitive edge, and opinions you can stand behind
• Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset
• Excellent communication skills anchored by honesty, approachability, and an open mind
• Experience working in the Country and/or Americana music space
• Existing relationships in the Nashville music industry are an asset

Perks

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• A variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees, 3-weeks PTO for non-exempt employees, 2-weeks paid Winter Break, 10 Company Holidays (including Juneteenth and Wellbeing Day), Summer Fridays (between Memorial Day and Labor Day)