Manager, Commerce Social

About WPP Media

WPP is the global leader in marketing services, providing exceptional talent, trusted data and intelligence, and world-class partnerships. WPP Media is part of this ecosystem, focusing on media, data, and partnerships to deliver creative personalization at scale.

About the role

As a Manager, Commerce Social, you will lead the operational management and strategic execution of commerce-driven paid social campaigns across retail media and social platforms. You will oversee campaign performance, mentor junior team members, and help drive integrated commerce social strategies that support client business goals.

Responsibilities

• Develop campaign forecasts, media plans, and strategic recommendations in partnership with Directors and senior leadership.
• Understand client business objectives, retail priorities, and commerce goals to build effective commerce social strategies and execution plans.
• Lead campaign planning, activation, optimization, pacing, and reporting across commerce and paid social platforms including Meta, TikTok, Pinterest, Amazon, Walmart Connect, and Instacart.
• Partner closely with strategy, creative, analytics, and commerce teams to develop fully integrated commerce media campaigns.
• Monitor, track, and evaluate campaign performance analytics based on key client KPIs including ROAS, conversions, traffic, and engagement.
• Deliver client-facing reporting, insights, and optimization recommendations on a regular basis.
• Identify opportunities to improve processes, workflows, campaign efficiency, and overall performance through strategic thinking and innovation.
• Actively contribute to business reviews, new business opportunities, process improvements, automation initiatives, and commerce media thought leadership.
• Create or assist in developing POVs, best practices, playbooks, and process documentation related to commerce social and retail media activation.
• Mentor and support junior team members while helping foster a collaborative and growth-oriented team environment.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ years of experience planning, buying, and optimizing paid social and/or commerce media campaigns.
• Experience across platforms such as Meta, TikTok, Pinterest, Amazon Ads, Walmart Connect, Instacart Ads, or other retail media ecosystems preferred.
• Strong understanding of commerce media KPIs, retail media strategy, and performance optimization.
• Proven ability to build strong client relationships and contribute to account growth and success.
• Prior experience mentoring or managing junior team members is preferred.
• Excellent verbal and written communication skills, organizational abilities, multitasking capabilities, and attention to detail.

Qualifications

• Experience in digital marketing, particularly in the areas of commerce and social media.
• Knowledge of industry trends and best practices in commerce and social media.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills to interpret data and make informed decisions.
• Ability to work independently and as part of a team.

Benefits

WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The base salary range for this position is $60,000 - $140,000 USD, with individual compensation varying based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Schedule

WPP Media operates on a hybrid schedule, with teams in the office around four days a week.