Manager, Commerce Media

Responsibilities

• Serve as a primary contact for day-to-day clients
• Spearhead the development of search strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)
• Oversee Sr Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting and testing
• Establish and drive paid shopper marketing best practices to assimilate across tactics and activations
• Maintain a level of quality assurance and accountability for delivering campaigns and executions with precision
• Write and deliver media strategies, and oversee the translation of these strategies into final media recommendations
• Ensure that media deliverables meet and align with client goals and objectives
• Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
• Oversee performance forecasts, budget allocations and provide data-based rationale for these recommendations
• Prioritize teamwork and delegating responsibilities
• Provide creative solutions to client challenges
• Lead client facing recaps
• Understand big picture implications and how insights can be applied in other programs and environments
• Understand and explain attribution model across retail search partners
• Foster relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
• Develop and maintain quality control procedures for campaign implementations
• Understand and effectively communicate our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Adopt established account management standards and program management best practices
• Participate in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Contribute to Commerce COE to support capability development across the agency
• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group

Qualifications

• A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM/e-Commerce/Shopper Marketing experience
• Prior experience managing direct report(s) preferred
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process
• Retailer priority is Amazon and wider retailer knowledge across Target, Walmart, Kroger, etc., RM platforms: Pacvue, Skai, Criteo, and Search channel experience preferred
• Keen attention to detail and an analytical approach to achieving objectives
• Solid quantitative and research skills, and proven data interpretation capability
• Fluency with Microsoft Office (Word, PowerPoint, Excel)
• Excellent client presence and ability to lead discussions with internal and external leadership
• Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them (i.e., Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor)
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation