Manager, Commerce Media

About the role

The ideal candidate is a versatile media expert who can leverage his/her deep knowledge of and strong relationships within assigned retailers' omnichannel media ecosystems to design world-class shopper media strategies that drive conversion and ROI for our clients.

Responsibilities

• Develop insight-backed media strategies for the agency’s CPG clients at assigned retailers, using our proprietary Marilyn® Predictive Commerce Intelligence platform, historical client data and other relevant tools
• Advise our teams on best practices for media strategy development, plan building, optimization and measurement
• Build collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
• Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the company and its clients as best-in-class partners (e.g. securing first-look access to beta and test and learn opportunities)
• Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends specific to assigned retailers, and regularly share new opportunities with our clients
• Collaborate with the Media Activation and Retail Consultancy teams to oversee the execution and optimization of all media plans, ensuring they are on-budget, on-time and meeting desired performance benchmarks
• Develop POVs for our clients on the value of different media vehicles to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on-site display, loyalty programs/emails, in-store radio, sampling)
• Partner with the National Media Team to share learnings and best practices, and define and track performance of national vs. retailer vehicles
• Help define and continuously improve our media strategy product and service offerings

Requirements

• Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer
• Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus, but not required
• Ambitious self-starter who takes ownership of and great pride in their work
• Passionate for and strong knowledge of all elements of the retail and omnichannel media landscape
• Creative and strategic thinker who gets excited about taking on and solving complex challenges
• Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• Experience: Minimum of 5 years of experience in shopper/retail media strategy, preferably in an agency setting

Skills

• Strategic thinking and problem-solving skills
• Excellent communication and presentation skills
• Ability to manage multiple projects simultaneously
• Strong analytical and data-driven approach
• Ability to build and maintain strong relationships with clients and internal stakeholders

Benefits

• Best-in-class wellness and benefits offerings including paid family care, monetary assistance for adoption, surrogacy, and fertility, employee assistance programs, health/comfort reimbursements, tuition assistance, flexible working arrangements, and matching gifts programs
• Compensation range: USD $81,225.00 - USD $124,432.00/Annually
• Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met
• Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met
• For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off

Pay

USD $81,225.00 - USD $124,432.00/Annually

Schedule

Hybrid work schedule with a commutable distance to the Stamford, CT or NYC area