Manager, Co-op & Brand Partner Marketing

About the Role

The Manager, Co-op & Brand Partner Marketing owns and grows a portfolio of strategic brand partnerships, serving as a trusted advisor to brand partners and a key commercial partner to ELG’s internal teams. Reporting to the Director, Co-op & Brand Partner Marketing, this role translates brand priorities, category insights, and ELG business objectives into integrated marketing programs that drive partner investment, deliver measurable results, and create value for both the partner and ELG.

Responsibilities

• Own day-to-day relationships and seasonal planning for an assigned portfolio of managed brand partners; build trust, understand each brand’s priorities, category performance, investment history, and decision process, and serve as a strategic thought partner.
• Build account plans and identify revenue opportunities across print, digital, onsite and offsite media, store experiences, events, and other ELG marketing assets as appropriate.
• Develop and present thoughtful proposals, investment recommendations, and business cases that connect brand goals, customer insight, commercial priorities, available inventory, and measurable outcomes.
• Translate brand priorities into distinctive, integrated programs that deliver customer and commercial value to ELG while strengthening the long-term partnership.
• Lead partner meetings and negotiate scope, investment, and deliverables with tact and clarity; manage difficult conversations and escalate material commercial or relationship risks to the Director.
• Present confidently to brand executives, agencies, and internal leaders, representing ELG’s business, marketing capabilities, and partnership point of view with credibility and sound judgment.
• Partner with merchants and internal business leaders to understand assortment, receipts, category trends, and seasonal priorities, and translate those insights into relevant brand opportunities.
• Lead cross-functional stakeholder management across Creative, CRM, Social, Events, Store Marketing, Digital, Retail Media, Analytics, Finance, Merchandising, and Partnership Operations; establish shared objectives, clarify roles, navigate competing priorities, and keep decisions and deliverables moving.
• Partner closely with Retail Media and agency teams to incorporate onsite and offsite media, sponsored products, and relevant audience solutions into broader brand plans; align on strategy, investment, execution requirements, measurement, and partner communication.
• Maintain accurate pipeline, proposal, commitment, and forecast records; track co-op revenue, partner investment, and fulfillment against the assigned portfolio’s goals.
• Review campaign and business performance, develop timely recaps, and use the results to recommend optimizations and future investment; communicate both progress and limitations clearly to partners.
• Stay informed about ELG’s business, customer experience, marketing calendar, and the competitive luxury and retail media landscape to represent the company credibly in partner meetings.
• Contribute partner feedback, category ideas, and practical process improvements to the Director’s broader co-op strategy and partnership offering.

Qualifications

• 5+ years of experience in brand partnerships, account management, marketing, retail media, or a related commercial role.
• Demonstrated success managing partner relationships, developing account growth strategies, and identifying opportunities to increase revenue or marketing investment.
• Strong presentation, written communication, and negotiation skills, including the ability to navigate sensitive commercial conversations and build productive relationships with senior stakeholders.
• Experience developing proposals and translating business, customer, sales, or campaign data into actionable recommendations and compelling partner-facing presentations.
• Proven ability to influence and align cross-functional stakeholders, manage competing priorities, and drive projects forward without direct reporting authority.
• Experience managing multiple accounts, projects, or integrated marketing programs from planning through execution, measurement, and recap.
• Working knowledge of digital media and omnichannel marketing, with an understanding of how marketing investments support brand and business objectives.

Preferred Qualifications

• Experience with luxury, fashion, beauty, or multi-banner retail.
• Understanding of media or retail media, campaign measurement, and e-commerce analytics; experience collaborating with or managing media agencies is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience.

Benefits

• Comprehensive benefits package for all eligible full-time employees (including medical, vision, and dental insurance).
• 401(k) retirement plan.
• Basic life insurance, supplemental life insurance, and disability insurance.
• A variety of additional voluntary benefits (such as critical illness, hospital, and accident insurance).
• Amazing employee discount.

*Salary Range: $95,790 - $139,000. Compensation varies by geographic location. The listed range reflects multiple markets, including higher-cost areas. Actual starting pay will be determined based on work location, experience, and other job-related factors.