Manager, Catalog Creator

How We LEAD

The Manager, Creator Catalog supports creator, influencer, and content marketing initiatives across Capitol Records’ Pop/Rock and Urban (Hip-Hop & R&B) catalog artists. This role brings iconic eras, anniversaries, archival moments, reissues, and culturally defining stories to life through strategic, authentic creator partnerships. Working closely with Digital Marketing leadership and cross-functional teams, the Manager ensures creator content reflects each artist’s legacy while driving discovery and engagement among both long-standing fans and new generations.

How You’ll CREATE

Creator, Influencer & Content Strategy Lead day-to-day execution of creator and influencer marketing across Pop/Rock and Urban catalog campaigns. Identify and source creators whose content aligns organically with each genre—ranging from nostalgia-driven and performance-based storytelling in Pop/Rock to culturally rooted commentary, dance, lifestyle, fashion, education, and production-focused creators in Urban. Apply genre-aware thinking when recommending creators, formats, and platforms—recognizing that Pop/Rock and Urban audiences engage with content differently. Recommend creators for key territories when campaigns require international amplification. Support initiatives tied to anniversaries, classic albums, reissues, remasters, box sets, archival releases, and cultural milestones.

Campaign Development & Execution

Manage creator sourcing, outreach, briefings, deliverable tracking, approvals, and ongoing communication. Maintain clear, professional communication between creators, internal teams, artist partners, and estates. Activate creator content around key release moments, platform trends, cultural conversations, and genre-specific cycles. Ensure all creator output aligns with campaign objectives, artist legacy, and broader catalog strategy.

Insights, Data & Optimization

Use platform analytics, cultural trends, and genre knowledge to identify creators who feel authentic to each campaign. Track creator performance across platforms and compile insights for internal teams. Identify opportunities to scale high-performing content or optimize underperforming activations. Incorporate cross-market insights when evaluating creator effectiveness and reach.

Cross-Functional Collaboration

Collaborate with Catalog and Core label teams across Marketing, Digital, Creative, A&R Research, Production, Revenue, and Commercial to support catalog priorities. Support integration of Capitol Records’ broader creator and content networks across Pop/Rock and Urban initiatives. Ensure creator content reinforces artist brand, campaign narrative, and long-term catalog positioning. Stay aligned with Digital Marketing leadership to ensure execution reflects overall strategy and priorities.

Perks

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• A variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees, 3-weeks PTO for non-exempt employees, 2-weeks paid Winter Break, 10 Company Holidays (including Juneteenth and Wellbeing Day), Summer Fridays (between Memorial Day and Labor Day)

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer. We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT. For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish