Manager, Campaign Development

About the role

As the Manager, Campaign Development, you will be responsible for end-to-end development and implementation of marketing automation solutions within the Salesforce Marketing Cloud platform, including requirements gathering, solution design, development, testing, deployment, and ongoing optimization. You will collaborate with cross-functional teams and business stakeholders to analyze business needs, translate requirements into scalable technical solutions, and deliver campaigns and customer journeys that optimize customer engagement and marketing performance.

Responsibilities

• Collaborate with various marketing lines of business to gather, analyze, and document business requirements and campaign criteria, ensuring accurate implementation within marketing campaigns and alignment with business objectives.
• Design, develop, and maintain Salesforce Marketing Cloud solutions that meet business requirements for email, SMS, push, direct mail, outbound telemarketing, and in-vehicle messaging.
• Build and manage Data Cloud segments, audience segmentation, data extensions, and campaign automation.
• Build and manage customer journeys, automations, email campaigns, audience segmentation, and triggered communications.
• Ensure campaigns are properly tested, validated, and deployed according to business requirements and timelines.
• Analyze available data sources that can be used to enhance campaign segmentation.
• Provide technical guidance and mentorship to development peers on Salesforce Marketing Cloud implementations and platform best practices.
• Conduct periodic reviews of business criteria with Marketing to ensure campaign segmentation is being done properly.
• Facilitate campaign and audience sizing.
• Assist with legacy/BAU work to assist fellow team members working on Salesforce transition.
• Troubleshoot and resolve technical issues related to Salesforce Marketing Cloud implementations.

Requirements

• Typically requires a minimum 5 years experience with Customer Data Platforms outside of Salesforce (Teradata, APRIMO, Unica, etc.)
• Bachelor's degree or education in Business, Statistics, Mathematics, Engineering or related field.
• Advanced understanding of Database Marketing, Database Architecture, and SQL.
• Minimum 3+ years of hands-on experience in Salesforce Data Cloud and Marketing Cloud.
• Expertise in marketing cloud tools: Journey Builder, Automation Studio, Audience Builder/Data Extensions
• Expertise in Data Cloud segment and activation creation.
• Ability to continuously develop and improve process / infrastructure within a constantly evolving team
• Strong communication skills (written and oral) to all staff levels and possess ability to deliver information tactfully. Ability to work with internal teams.
• Strong analytical, troubleshooting, and problem-solving skills.
• Experience gathering and documenting business requirements.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong communication and collaboration skills.
• Advanced knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).
• Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
• Must have legal right to work in the U.S.

Pay

The base salary for this position is expected to be in the range of $91,100 – $115,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives.