Manager, Branded Merchandise

About the role

Book of the Month is looking for a creative, organized, and data-driven marketing manager to own our end-to-end free gift program. The free gift program offers new members a piece of branded, reader-focused merch as part of their intro offer. In this role, you'll lead the end-to-end strategy and execution of the program, including product concepting, sourcing brand partnerships, project management and fulfillment coordination, all while ensuring quality, brand alignment, and on-time delivery. This role calls for a unique combination of skills: deep experience designing and managing the development of apparel or branded merch, a strong grasp of sourcing and supply chain, and the marketing instincts to bring the right merch to market compellingly. We're a small team with big ambitions, so your work will be visible and impactful from day one.

Responsibilities

• Identifying and evaluating new gift concepts and categories, staying ahead of trends in product, design, and pop culture, and working with brand partners to keep offers feeling fresh and compelling
• Working closely with the Operations team on project management for various sourcing tasks, including negotiating terms, maintaining quality standards, and building a reliable pipeline of merch
• Owning project management across the program, keeping cross-functional workstreams on track, stakeholders aligned, and timelines on target
• Determining order quantities based on historical opt-in rates, survey data, and more
• Setting and tracking performance goals for the free gift program, including conversion rates and cost per acquisition
• Collaborating closely with Creative, Member Experience, Product, and Engineering teams to develop the campaigns, landing pages, and messaging that bring each gift offer to life
• Partnering with the broader growth team on channel strategy to determine how and where free gift offers are promoted across paid and owned media

Requirements

• 4+ years of experience in marketing, merchandising, project management, or growth
• Experience with merchandise development, product sourcing, or retail is strongly preferred
• Strong communicator and cross-functional collaborator with the ability to align internal teams around a vision and build strong relationships externally
• Creative eye for product and design with strong taste and instincts for what will resonate with our audience
• Analytical and data-driven, with the ability to interpret performance data and act on it
• Ability to perform in a highly iterative and dynamic work environment, managing multiple projects and priorities simultaneously
• A self-starter with a track record of taking ownership and driving projects from strategy to execution
• High standards for quality and attention to detail
• A love of reading and contemporary fiction

Pay

Salary range: $100,000 - $130,000