Manager, Brand Promotion Partnerships (New York Based)

About the role

The UDX Global Promotions team leads the development and execution of the global promotions’ strategy for our US domestic theme parks. This team establishes promotional relationships with best-in-class 3rd party partners that drive collective business objectives. The role is a key position on the Global Promotions Partnership team, responsible for both business development and creative execution with promotional partners. It requires a deep understanding of UDX strategy to secure win-win partner branded campaigns and represent UDX to potential partners.

Responsibilities

• Pitch and secure brand promotion opportunities while maximizing value for the company.
• Participate in developing strategic marketing plans aligned with Universal business objectives and partner interests.
• Identify and secure prospective partners for programs and campaigns across categories, including Consumer Products tie-ins, Universal Pictures tie-ins, Corporate Partner tie-ins, NBC Ad Sales tie-ins, and stand-alone UDX Brand promotions.
• Work closely with Comms Planning to develop Brand Briefs and with the Franchise Creative team to build pitch decks.
• Serve as Project Manager with external partners and as the point-person internally with Legal, Creative, Fulfillment, Corporate Partnerships, and PR teams.
• Supply research to identify potential partners and provide projections to justify strategies, campaigns, and plans.
• Develop and execute experiential, traditional, and non-traditional co-branded marketing campaigns using existing and innovative channels.
• Write creative briefs providing strategic direction to internal and external partners and handle execution details.
• Oversee the development of promotion creative from internal design groups and partners, ensuring alignment with company goals and partner interests.
• Lead strategic management of pre- and post-promotion analyses.
• Maintain positive and effective internal and external relationships through video conferences and in-person meetings.
• Manage and counsel direct report(s) and collaborate with all levels of internal and external management for program development and partner management.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policies and procedures.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• 5+ years of experience in securing/executing promotional programs or equivalent combination of education and experience.
• Proven track record of successfully integrating promotional campaigns with various businesses.

Pay

Pay Range: $95,000 - $125,000 with a 5% bonus.

About the company

Universal Products & Experiences (UP&E) transforms iconic stories into products and experiences fans can wear, play, collect, and enjoy every day. From Jurassic World to Minions and Back to the Future, UP&E brings beloved franchises to life beyond the screen through innovative products, immersive retail, and theme park experiences. Founded in 2016, UP&E combines the energy of a startup with the reach of a global leader, delivering toys, fashion, collectibles, games, and lifestyle products across parks, retail, and digital platforms worldwide.