Manager Brand Media

Position Summary

BBU is looking for a confident, self‑starting performance‑driven media professional who can lead all elements of activation—from planning to execution with agencies, to optimization and reporting. The ideal candidate has a passion for digital marketing, will share knowledge and train their team on running successful campaigns and testing programs, and takes contributing to a positive, healthy workplace as a serious responsibility. This role focuses on media strategy/planning and directing executional teams in daily management of campaigns, tests, and optimizations, requiring high levels of cross‑functional collaboration with internal and agency teams, including brand management, analytics, sales, creative, and media agencies.

Key Responsibilities

• Direct hands‑on‑keyboard resources at the agency to provide inputs to campaign planning, test design details, and optimization.
• Oversee agency execution of campaigns, tests, and optimization, ensuring campaigns are created with appropriate granularity for detailed reporting and insight generation across audience, channel, geography, and tactic dimensions.
• Support analytics team members to identify media optimization opportunities and provide data for test and campaign measurement.
• Partner with brand teams to identify testing hypotheses and action statements, championing prior in‑platform learning to drive better results.
• Define parameters and execution mechanics for media test designs.
• Translate media test, optimization, and campaign outcomes into actionable next steps.
• Maintain strong expertise in the digital media landscape, including media partners, products, and industry best practices.
• Collaborate with cross‑functional teams and communicate approach, performance, and outcomes succinctly.
• Travel up to 15% as needed.

Leadership Competencies

• Adapt approach and attitude in real time to changing demands.
• Create a climate where people are motivated to achieve organizational objectives.
• Hold self and others accountable to meet commitments.
• Make sense of complex, high‑quantity, and sometimes contradictory information to solve problems effectively.

Education and Experience

• Bachelor’s degree in Business, Marketing, or a related field preferred.
• 5+ years of experience in performance media for successful consumer‑products brands.
• Hands‑on experience with paid social, display, video, search, and content syndication.
• Understanding of major media channels (display, OLV, programmatic, social, linear TV, OTT, streaming radio, etc.).
• Familiarity with common ad servers and DSPs.
• Ability to set KPIs, communicate performance, and improve measurement.
• Experience translating media data into actionable insights for testing backlog creation, prioritization, test design, and measurement.
• Strong written and verbal communication skills, math, analytical, forecasting, and time‑management abilities.
• Proficiency in Microsoft Excel and PowerPoint; ability to self‑organize and execute deliverables independently.

Preferred Skills

• Experience with ad‑serving technology: trafficking, pulling reports, and placing tracking tags.
• Experience with bid‑management platforms (e.g., Kenshoo, Marin).
• Working knowledge of Google Analytics or similar web‑analytics suites.
• Prior experience at an agency or managing an agency.
• Experience using research tools such as ComScore, MRI, and Google products.
• Leadership experience managing a team.

Compensation

Salary Range: $94,300 – $122,600

Benefits

• Annual bonus eligibility
• Comprehensive benefits package
• Paid time off
• 401(k) with company match