Manager, Brand Management

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers.

About the role

As a Manager, Program Management, you’ll play a key role in delivering best-in-class execution for brand-led full funnel campaigns and high-impact product launch activations. You’ll serve as the connective tissue between cross-functional teams, creative talent, and brand leadership, ensuring marketing programs are strategically aligned, efficiently managed, and flawlessly delivered across channels.

Responsibilities

• Lead the end-to-end development and execution of brand CCI campaigns and product launch activations across multiple brands and channels.
• Serve as the primary WoW Studios point of contact for cross-functional partners, ensuring alignment, transparency, and momentum throughout the project lifecycle.
• Translate business goals and brand positioning into actionable marketing programs with clear scopes, timelines, deliverables, and KPIs.
• Partner with content creators to establish and manage agile social processes, ensuring rapid-response execution and high-quality content delivery.
• Partner with brand and marketing leads to ensure work reflects project objectives and delivers a consistent experience across digital, retail, and moment-of-purchase touchpoints.
• Drive performance and brand impact by ensuring campaigns are executed consistently across digital, social, shopper marketing, and retail environments.
• Collaborate with Resource Management and Creative Operations to ensure appropriate staffing and accurate project allocations.
• Identify workflow gaps and lead improvements to increase operational efficiency and cross-functional collaboration.
• Own the integrity of program documentation, including project trackers, structured agendas, and actionable meeting recaps.