Manager, Brand Experiences

Proposed minimum salary commensurate with experience. Location: College Station, Texas.

About the Role

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand through messaging, branding, and brand oversight. The Brand Experiences Manager contributes to the development and execution of Texas A&M University’s brand activations and events, driving understanding of how these initiatives support marketing goals, University initiatives, and deliver premium, memorable experiences for target audiences. This role ensures a cohesive and compelling presence across all brand activations, aligning them with Texas A&M’s mission, vision, values, and goals.

Responsibilities

• Brand Experiences Strategy Development & Management
  • Contribute to and help guide the creation, implementation, and management of Texas A&M University's brand experiences strategy to align with overall brand goals, including event roadmaps, partnership frameworks, and experiential marketing plans.
  • Participate in market research and analyze trends to identify experiential and partnership opportunities.
  • Collaborate with senior leadership, brand marketing, content, and agency partners to align the brand experiences strategy with the University's mission, vision, values, and goals.
  • Stay on top of industry, brand activation, and pop culture trends to identify proactive opportunities.
• Partnership & Collaboration
  • Identify and manage strategic partnerships with brands, influencers, agencies, and vendors to create experiential opportunities that enhance Texas A&M brand awareness and connection.
  • Build and maintain relationships with external partners to drive Texas A&M’s brand strategy forward through amplified reach of shared target audiences.
• Experiential Marketing Management
  • Conceptualize, plan, and execute experiential marketing efforts to promote the University's brand and key messages with target audiences.
  • Coordinate with internal teams and external agency partners to produce high-quality experiences that create, reinforce, or change target audience attitudes, beliefs, and behaviors.
  • Manage day-to-day workflows, vendor contracts, risk mitigation, and deliver within budget and on schedule.
• Performance Management
  • Set measurable objectives for brand experiences and track progress against these goals.
  • Analyze post-activation data and generate insights, recaps, and recommendations for future optimizations.
  • Report results to executive stakeholders, highlighting successes and areas of improvement to inform ongoing strategy.
• Team Leadership
  • Mentor a Production Manager for expanded role in brand activation logistics and support.
  • Provide guidance on brand activation development and best practices.

Requirements

• Required Education and Experience
  • Bachelor’s Degree in Marketing, Communications, Business, or related field or equivalent combination of education and experience.
  • Five years of experience in brand marketing or experiential marketing and large-scale brand events.
• Preferred Qualifications
  • Experience leading development and execution of high-profile brand activations for a national consumer-facing brand or higher education entity.
  • Strong understanding of digital marketing, social media, and content creation.
  • Creative thinker with a keen eye for detail and design.
  • Passion for and deep understanding of Texas A&M’s mission, values, and culture.

Skills

• Self-driven with strong written and verbal communication and presentation skills.
• Detail-oriented and able to manage shifting priorities.
• Exceptional organizational and executional skills, with the ability to toggle seamlessly between high-level strategy and on-the-ground implementation.
• Ability to thrive in a fast-paced, dynamic environment and proactively recognize topical opportunities.
• Collaborative leader with a passion for storytelling through experiences.

Benefits

• Health, dental, vision, life, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums.
• 12-15 days of annual paid holidays.
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month.
• Automatic enrollment in the Teacher Retirement System of Texas.
• Free exercise programs and release time for health and wellness programs.
• Access to free LinkedIn Learning training programs, webinars, and limited financial support to attend conferences, workshops, and more.
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee.
• Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and more.